Copywriter / Corporate Brand Marketing

$72,800 - $74,880/Yr

Volt - Fountain Valley, CA

Full-time - Mid Level

Fountain Valley, CA

Administrative and Support Services

About the position

The Copywriter / Corporate Brand Marketing Specialist will play a crucial role in executing corporate branding strategies, enhancing brand credibility, and promoting a favorable public image for the company. This position involves creating persuasive content, managing internal and external communications, and developing strategies to engage employees and highlight leadership on platforms like LinkedIn. The role also includes budget management and reporting on corporate branding activities, all while adapting to changing marketing trends.

Responsibilities

• Execute corporate branding efforts including strategies around brand, corporate purpose, CSR, executive visibility, and employee engagement.
• Create, develop, and implement persuasive programs or projects to promote brand credibility and achieve corporate objectives.
• Write and produce written and graphical content about the company on various platforms.
• Develop and support internal and external communications and presentations.
• Execute a LinkedIn strategy to highlight leadership, engage employees, and build the Genesis brand as an admired employer brand.
• Advise and support internal efforts to improve employee inclusivity and engagement.
• Build the corporate brand strategy for Genesis, focusing on brand purpose, multicultural efforts, CSR, and sustainability messaging.
• Control expenditures in accordance with budget allocations and manage processes related to purchasing and finances.
• Compile and contribute to weekly and monthly reports, presentations, and analytics of Corporate Branding activities.
• Maintain awareness of changing marketing trends and consumer attitudes to assist in evaluating new program proposals.
• Utilize the diverse talents of the staff by efficiently managing time, materials, and budget while focusing on company goals.

Requirements

• Bachelor's degree required.
• Creative writing or journalism experience, with a focus on writing articles for LinkedIn.
• 4-5 years of experience, preferably in an advertising agency.
• Strong written and oral communication skills.
• Knowledge of media platforms (e.g., broadcast, internet, promotions).
• Effective project, personnel, and budget management skills.
• Proficient with Microsoft Word, PowerPoint, and Excel.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Term life insurance
• Short term disability
• AD&D insurance
• 401(k)
• Sick time
• Employee Assistance Program (EAP)