Copywriter ( D2C Sales Copy Financial Services)

$104,000 - $156,000/Yr

24 Seven - Newark, NJ

Full-time - Senior

Newark, NJ

Administrative and Support Services

About the position

The Copywriter will be a key member of the Creative Team, responsible for developing and drafting promotional and marketing copy for various formats within the financial services sector. This role focuses on ensuring that the copy aligns with the organization's strategic objectives and supports specific business units, particularly in D2C sales. The position involves handling complex projects and collaborating closely with design, proofreading, and management teams to maintain quality and efficiency.

Responsibilities

• Develop content that promotes products and services, aligning with strategic goals
• Collaborate with cross-functional team members and creative leaders on copy development
• Uphold the brand's voice, messaging, and standards
• Ensure creative material is well-researched, effective, and consistent with brand standards
• Present and champion creative concepts to stakeholders, refining them based on feedback
• Conduct interviews with business partners and stakeholders to inform messaging
• Stay informed on industry and marketing communication trends
• Adapt messaging to various media formats and ensure effective cross-media communication
• Adhere to deadlines and deliverables

Requirements

• Proven expertise in D2C sales copy
• Experience with individual term life insurance
• Ability to align marketing and UX messaging, working closely with the UX writing team
• Bachelor's degree from an accredited institution
• 7+ years of copywriting experience
• Conceptual expertise in digital and offline channels
• Ability to distinguish between idea generation and execution
• Proficiency in Microsoft Office; familiarity with Figma and Miro preferred
• Strong attention to detail and editorial judgment
• Excellent communication and interpersonal skills
• Ability to create and adhere to copy standards
• Intellectual curiosity and a collaborative spirit