Copywriter, Digital

$62,500 - $146,000/Yr

Ralph Lauren Retail - New York, NY

Full-time

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Copywriter, Digital role at Ralph Lauren Corporation is a pivotal position responsible for crafting engaging, informative, and brand-appropriate content strategies and copy that enhance the customer experience (CX) and improve search engine optimization (SEO) for Ralph Lauren's digital platforms globally. This role is essential in executing a new SEO strategy aimed at optimizing RalphLauren.com, with a primary focus on delivering elevated, brand-aligned copy that enhances visibility on Google while balancing marketing needs and adapting to evolving algorithms. The first five months of this role will be dedicated to this priority project, requiring a confident and versatile writer who can quickly adapt to new brand voices and deliver copy that aligns with specific briefs accurately and efficiently. In addition to SEO responsibilities, the Copywriter, Digital will collaborate with various teams, including product/platform development, information technology, customer experience, content marketing, and digital creative teams, to develop content and write copy for digital products such as RalphLauren.com and the Ralph Lauren App. As functionalities and information evolve across different regions, the Copywriter will refine and develop CX messaging to ensure it remains relevant and effective. This role will also lead copy for customer-focused brand initiatives, including hospitality, gifting, and stores, ensuring that all messaging resonates with the target audience. The Copywriter will support the digital copy team on seasonal brand campaigns and special projects, responsible for concepting content strategies and writing copy for each campaign across all digital platforms, including the website, email, social media, and other digital marketing channels. Collaboration with digital design and content marketing teams will be crucial to develop optimal messaging that drives global business in alignment with the corporate strategy. The role also involves presenting copy in internal reviews and meetings with senior leadership, ensuring that feedback is effectively integrated into the final output.

Responsibilities

• Write engaging, informative, and brand-appropriate CX and SEO copy for Ralph Lauren's digital products globally, including RalphLauren.com and the Ralph Lauren App.
• Focus on executing the new SEO strategy within the first 5 months of hire, delivering search-optimized copy for the project quickly and accurately.
• Establish efficient end-to-end copy processes and workflows with cross-functional CX and SEO teams.
• Adapt CX and SEO copy and content as region-specific information and functionalities evolve.
• Advocate for copy best practices while balancing business demands and design/platform capabilities.
• Lead customer-focused brand initiatives, including Hospitality, Gifting, and Stores.
• Support the digital copy team on seasonal brand campaigns and special projects where needed.
• Partner with content marketing, brand creative, and digital design to develop content strategies and optimal messaging to drive global business in line with the global corporate strategy.
• Partner with digital marketing and digital design teams to bring campaign and special projects strategies to life across digital creative.
• Write and edit copy for campaigns and special projects across site, email, social, and digital marketing.
• Present copy in internal reviews and meetings with senior leadership, ensuring feedback is absorbed and actioned upon.
• Partner with brand copy and product copy teams when needed to ensure consistent messaging.
• Use latest performance metrics and testing to inform content and copy strategy and execution.

Requirements

• A confident, versatile writer who can easily master new brand voices and deliver beautiful copy quickly.
• Experience executing SEO strategies and copy is a must.
• Experience working in and establishing CX workflows in fashion or retail ecommerce is a must.
• Experience writing digital advertising campaigns—website, email, organic & paid social copy—is preferred.
• Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team.
• Strong conceptual skills with knowledge of how copy relates to a customer's experience and digital designs is highly desirable.
• Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company.
• A personal passion for digital luxury and fashion retail.
• Computer literate, proficiency with standard suite of digital software and social media.
• Ad Agency experience a plus.

Nice-to-haves

• Experience writing digital advertising campaigns—website, email, organic & paid social copy is preferred.
• Ad Agency experience is a plus.

Benefits

• Robust benefits package
• Above-market time off
• Flexible working arrangements
• Incentive compensation
• Varied learning opportunities