Copywriter DTC Kylie

$90,000 - $110,000/Yr

Coty - New York, NY

Full-time - Mid Level

Remote - New York, NY

Management of Companies and Enterprises

About the position

The Copywriter DTC at Kylie Cosmetics will be responsible for creating and managing digital copy across various platforms, ensuring alignment with the brand's voice and marketing strategies. This role requires a proactive individual with strong editing skills and the ability to thrive in a fast-paced environment, contributing to the DTC Ecommerce team's success through effective copywriting and collaboration with cross-functional teams.

Responsibilities

• Conceptualize, write, edit and proofread direct-to-consumer content including product pages, landing pages, performance media ad units, email creatives, SMS creatives, and blogs.
• Apply SEO, SEM and DTC best practices to deliver optimized and engaging copy by platform, channel, and audience.
• Provide multiple variations for regular A/B testing and leverage insights for future opportunities.
• Deliver copy on time and address any changes quickly and efficiently.
• Partner closely with DTC digital managers and designers on creative briefs and marketing campaigns.
• Strengthen and reinforce the brand voice at every touchpoint in collaboration with the Brand Marketing team.
• Develop and maintain a thorough QA process checking for spelling, grammar, pricing and other inconsistencies.
• Assist in setting up new products in the content management system for the Merchandising team.
• Provide ad-hoc project support to the Ecommerce Director on product- and content-related projects.
• Stay informed about new beauty trends and competitor launches, as well as copy best practices in social media.

Requirements

• 4-6 years of experience in ecommerce copywriting, ideally for a direct-to-consumer beauty brand.
• High attention to detail with stellar proofreading and editing skills.
• Experience in writing copy for both performance and growth marketing channels.
• Proactive and action-oriented with the ability to work independently and meet deadlines.
• Familiarity with SEO & SEM best practices related to copywriting.
• Certification in Google Ads and Facebook Ads is a plus (willing to be certified if not).
• Familiarity with Shopify, Attentive, and Klaviyo is a plus.
• Strong appreciation of the beauty sector and passion for the industry.
• Collaborative team player comfortable with networking and developing strong working relationships.
• Positive attitude and ability to thrive in a fast-paced, rapidly changing environment.

Nice-to-haves

• Willingness to work occasional nights/weekends/holidays to support promotional campaigns.
• Comfortable being part of a global team and working across multiple time zones.

Benefits

• Flexible working policy allowing up to 50% remote work.
• Diverse work environment with a passionate team.
• Opportunity to make a genuine impact in the role.