Copywriter DTC Kylie

Coty - New York, NY

Full-time - Mid Level

New York, NY

Management of Companies and Enterprises

About the position

The Copywriter DTC for Kylie Cosmetics will be responsible for creating and managing digital copy across various platforms. This role requires a strong background in copywriting and editing, particularly in the direct-to-consumer beauty sector. The ideal candidate will thrive in a fast-paced environment, collaborating with digital managers and designers to support marketing initiatives and ensure brand consistency.

Responsibilities

• Conceptualize, write, edit, and proofread direct-to-consumer content including product pages, landing pages, and ad creatives.
• Implement SEO, SEM, and DTC best practices to optimize copy for various platforms and audiences.
• Deliver copy on time, addressing changes quickly and efficiently.
• Collaborate with DTC digital managers and designers on creative briefs and marketing campaigns.
• Reinforce the brand voice across all touchpoints, working with the Brand Marketing team.
• Maintain a thorough QA process to check for inconsistencies in content.
• Assist in setting up new products in the content management system for the Merchandising team.
• Provide ad-hoc project support to the Ecommerce Director on product and content-related projects.
• Stay updated on beauty trends and competitor launches, applying copy best practices.

Requirements

• 4-6 years of experience in ecommerce copywriting, ideally for a direct-to-consumer beauty brand.
• High attention to detail with stellar proofreading and editing skills.
• Experience writing copy for performance and growth marketing channels.
• Proactive and action-oriented, able to meet deadlines independently.
• Familiarity with SEO & SEM best practices related to copywriting.
• Certification in Google Ads and Facebook Ads is a plus.
• Familiarity with Shopify, Attentive, and Klaviyo is a plus.
• Strong appreciation for the beauty sector and passion for the industry.
• Collaborative team player with strong networking skills.
• Positive attitude, thriving in a fast-paced and ambiguous environment.
• Willingness to work occasional nights, weekends, or holidays as needed.
• Bachelor's degree in English, Marketing, Journalism, or a related field.

Nice-to-haves

• Certified in Google Ads and Facebook Ads
• Familiar with Shopify, Attentive, and Klaviyo