Copywriter DTC Kylie

Coty - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

Management of Companies and Enterprises

About the position

Coty is seeking a talented Copywriter DTC to take charge of digital copywriting for Kylie Cosmetics. The ideal candidate will possess extensive copywriting and editing skills, with a proven track record of writing for various digital platforms and channels. This role is integral to the DTC Ecommerce team, where the candidate will thrive in a fast-paced, dynamic environment characterized by a heavy promotional and product activation calendar. The Copywriter DTC will collaborate closely with DTC digital managers and designers to fulfill their copy needs, while also engaging with other cross-functional stakeholders to ensure cohesive messaging across all platforms. In this role, the Copywriter DTC will be responsible for conceptualizing, writing, editing, and proofreading a wide range of direct-to-consumer content. This includes product pages, landing pages, performance media ad units, email creatives, SMS creatives, and both short-form and long-form blogs. The candidate will apply SEO, SEM, and DTC best practices to create optimized and engaging copy tailored to specific platforms, channels, and audiences. They will also be expected to provide multiple variations for regular A/B testing and leverage insights to identify future opportunities. Timeliness is crucial, as the Copywriter DTC will need to deliver copy on schedule and address any changes quickly and efficiently. They will partner closely with DTC digital managers and designers on all creative briefs, participate in daily calendar and project management meetings, and help conceptualize new marketing campaigns. The candidate will play a key role in strengthening and reinforcing the brand voice at every touchpoint, working closely with the Brand Marketing team to refine messaging as needed. Additionally, they will develop and maintain a thorough quality assurance process to check for spelling, grammar, pricing, and other inconsistencies. The Copywriter DTC will also assist in setting up new products in the content management system to support the Merchandising team, ensuring all product attributes are confirmed. They will provide ad-hoc project support to the Ecommerce Director on product- and content-related projects and must stay well-informed about new beauty trends and competitor launches, as well as copy best practices in social media.

Responsibilities

• Conceptualize, write, edit and proofread direct-to-consumer content, including product pages, landing pages, performance media ad units, email creatives, SMS creatives, and blogs.
• Apply SEO, SEM and/or DTC best practices to deliver optimized and engaging copy by platform, channel, and audience.
• Provide multiple variations for regular A/B testing and leverage insights for future opportunities.
• Deliver copy on time and in accordance with business needs, addressing any changes quickly and efficiently.
• Partner closely with DTC digital managers and designers on all creative briefs and attend daily calendar & project management meetings.
• Help conceptualize new marketing campaigns and strengthen the brand voice at every touchpoint.
• Develop and maintain a thorough QA process checking for spelling, grammar, pricing and other inconsistencies.
• Assist in setting up new products in the content management system in support of the Merchandising team.
• Provide ad-hoc project support to the Ecommerce Director on product- and content-related projects.
• Stay well-versed in new beauty trends and competitor launches, as well as copy best practices in social media.

Requirements

• 4-6 years of experience in ecommerce copywriting, ideally for a direct-to-consumer beauty brand.
• High attention to detail with stellar proofreading and editing skills.
• Experience in writing copy for both performance and growth marketing channels.
• Proactive and action-oriented with the ability to work independently and meet deadlines.
• Familiarity with SEO & SEM best practices as it relates to copywriting.
• Certification in Google Ads and Facebook Ads is a plus (willing to be certified if not).
• Familiarity with Shopify, Attentive, and Klaviyo is a plus.
• Strong appreciation of the beauty sector and a passion for working within the industry.
• Collaborative and a team player, comfortable with networking and developing strong working relationships.
• Positive attitude and ability to thrive in a fast-paced, rapidly changing environment.

Nice-to-haves

• Comfortable working occasional nights/weekends/holidays to support promotional campaigns.
• Willingness to be part of a global team and work across multiple time zones as needed.

Benefits

• Flexible working policy allowing up to 50% remote work.
• Diverse work environment with a passionate team.
• Opportunities for professional growth and development.