Copywriter (Endemic), Brand Innovation Lab

$108,400 - $185,000/Yr

Amazon - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Copywriter in the Brand Innovation Lab team at Amazon, you will be at the forefront of creating innovative campaigns for a diverse array of global brands. Your role will involve collaborating closely with art directors, designers, program managers, and producers to develop unique advertising solutions that leverage the various platforms within the Amazon ecosystem, including Alexa, Twitch, and Prime Video. You will take the lead on projects, managing client relationships and ensuring that the work produced not only meets but exceeds the expectations of the end customer while pushing the creative boundaries of advertising. In this position, you will be responsible for conceptualizing, writing, and executing compelling ad campaigns and experiences that resonate with audiences. Your exceptional writing skills will be crucial in crafting content that attracts, retains, and grows an audience across multiple channels. You will also be expected to showcase a data-driven mindset, demonstrating a deep understanding of customer needs and preferences to create impactful work that delivers measurable results. Your day-to-day activities will include presenting ideas and concepts to clients and internal stakeholders, managing multiple projects simultaneously to meet tight deadlines, and mentoring junior designers and creatives. You will have the opportunity to work on exciting projects, such as partnering with IMDb to create a reality content series or designing interactive experiences for brands using Prime Video titles. The Brand Innovation Lab team is dedicated to creating one-of-a-kind campaigns that reach millions of customers, and your contributions will be vital in achieving this goal.

Responsibilities

• Concept, write and execute innovative ad campaigns and experiences for global brands
• Partner with art directors, designers, program managers, developers and producers to create customer-focused solutions that deliver on advertiser objectives
• Independently lead campaigns and collaborate with internal teams, clients and external agency partners
• Create campaigns through exceptional writing skills that attract, retain, and grow an audience
• Showcase being data-driven and obsessed with understanding customers and making work that delivers results
• Present ideas and concepts to clients, agencies and internally
• Proven ability to ideate for film, print, digital, out-of-home, experiential and social
• Ability to manage multiple projects at one time to make aggressive deadlines
• Mentor and inspire younger designers and creatives

Requirements

• Minimum of 4 years of experience at advertising agencies and/or in-house creative departments
• Must have an online portfolio URL in your resume demonstrating big, campaignable thinking that can extend into any medium
• Strong understanding of digital and social platforms, as well as their use within marketing
• Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience
• Experience in audio-only media

Nice-to-haves

• You are scrappy, insightful and an innovative problem solver
• You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
• You tell stories that connect brands with customers in a meaningful way, across different channels
• You love presenting to clients and internal folks, but can also handle feedback like a pro
• You regularly push your comfort zone to stretch and improve yourself
• You are passionate about design, technology, advertising, marketing, and are always keeping pace with it
• You use data and insights to create work that resonates with customers
• You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
• You are a self-starter, spotting an opportunity and making something out of nothing
• You aren't afraid to question the status quo, and take steps to change things for the better

Benefits

• Competitive salary
• Equity and sign-on payments
• Comprehensive medical benefits
• Financial benefits including 401k
• Paid time off and holidays
• Employee discounts
• Learning and development opportunities