Copywriter, Growth Marketing

Cookunity - New York, NY

Full-time - Entry Level

New York, NY

Food Manufacturing

About the position

The Copywriter for Growth Marketing at CookUnity will play a crucial role in shaping the brand's voice and messaging. This position involves crafting compelling stories and messages that resonate with the audience, driving growth and engagement through effective copywriting. The role is part of the Performance Creative Studio, collaborating closely with the Growth Marketing team to create impactful content that supports the company's mission of redefining the food industry.

Responsibilities

• Develop and maintain brand voice guidelines that define our unique tone and messaging.
• Create captivating and persuasive ad copy for our marketing campaigns that drive engagement and conversions.
• Collaborate closely with the creative team to ensure a cohesive and impactful brand experience across all channels.
• Lead brand messaging guides and initiatives that influence marketing and UX/product copy.
• Continuously refine and evolve our brand's narrative to stay relevant and resonate with our target audience.
• Craft compelling copy for CRM initiatives, including email campaigns, newsletters, and customer communications.
• Collaborate with the CRM team to develop personalized and engaging messaging that drives customer loyalty and retention.
• Optimize email and SMS funnels to enhance user engagement and conversion rates.

Requirements

• A proven track record as a copywriter with a portfolio that speaks volumes.
• Exceptional writing, editing, and proofreading skills; meticulous attention to detail is your thing.
• Brand development savvy with the ability to create and uphold brand voice guidelines.
• CRM copywriting experience, including email and SMS campaigns.
• Strong project management skills; deadlines are your best friends.
• Creativity that knows no bounds and a knack for thinking outside the box.

Nice-to-haves

• An affinity for anything related to food and stories behind it, staying on top of industry trends.
• Data-driven decision-making skills, using metrics and insights to optimize copy performance.
• Excellent communication and collaboration skills, as you'll work seamlessly across teams.
• Adaptability to evolving brand needs and a knack for pivoting messaging strategies.

Benefits

• Health Insurance coverage
• Unlimited PTO
• 401k Plan
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach