Copywriter, Heart Haus

$46,988 - $122,400/Yr

CVS Health - New York, NY

Full-time - Mid Level

New York, NY

Health and Personal Care Retailers

About the position

The Copywriter at CVS Health's Heart Haus will play a crucial role in supporting the Health Plan businesses, specifically Aetna and CVS Caremark. This position focuses on generating innovative creative writing ideas that align with brand standards while collaborating with a creative team to deliver impactful marketing communications across various digital media. The role requires a strong portfolio, excellent writing and editing skills, and the ability to pitch creative ideas effectively.

Responsibilities

• Generate and support innovative creative writing ideas that adhere to the brand vision and brand standards of two Health Plan brands.
• Bring ideas and creative to life across a wide scope of unique projects through innovation and collaboration with the creative team.
• Develop and maintain trusted partnerships with peers.
• Apply deep and demonstrated experience in writing for a broad range of deliverables including OLV, display, print, email, DM, and social.
• Create compelling themes, ideas, and designs that are on brand and meet or exceed business objectives.

Requirements

• Minimum 3-5 years of working as a Writer at an advertising agency and/or corporate environment.
• Must be able to work onsite 3 days a week.

Nice-to-haves

• Health care experience
• Experience working in creative marketing agencies or marketing organizations
• Proven track record as a Writer with a portfolio of breakthrough creative contributions
• Ability to generate and support impactful creative writing ideas and executions
• Ability to understand a marketing brief and translate it into ideas
• Strong team player with enthusiasm and a positive attitude
• Technical skills including Adobe Creative Suite, MS Office, and proficiency on a Mac; experience with Figma, Miro, and Gen AI is helpful.

Benefits

• Full range of medical, dental, and vision benefits
• 401(k) retirement savings plan
• Employee Stock Purchase Plan
• Fully-paid term life insurance plan
• Short-term and long-term disability benefits
• Well-being programs
• Education assistance
• Free development courses
• CVS store discount
• Paid Time Off (PTO) or vacation pay
• Paid holidays throughout the calendar year