Copywriter - Hybrid

$59,200 - $79,900/Yr

Carnival Cruise Lines - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

Scenic and Sightseeing Transportation

About the position

The Copywriter position at Princess Cruises involves creating compelling and engaging copy for various digital and print media, aimed at connecting audiences with the brand's offerings. This hybrid role requires collaboration with marketing and design teams to uphold brand guidelines while delivering high-quality content under tight deadlines. The ideal candidate will have a passion for travel and the ability to distill complex ideas into clear, approachable messaging.

Responsibilities

• Write compelling copy for digital media including emails, eflyers, social posts, and video scripts.
• Collaborate with designers on print materials such as direct mail, ads, and brochures.
• Create copy for Talent Acquisition support materials that aligns with brand standards.
• Write onboard material that conveys the brand voice clearly and effectively.
• Contribute to casino branding efforts through email and direct mail content.
• Brainstorm for ad hoc projects like holiday ecards and venue naming.
• Review direct mail materials for accuracy before printing.

Requirements

• Bachelor's Degree in English, Journalism, Marketing, or a related field.
• 5+ years' experience in an agency or in-house marketing department.
• Proficient in Microsoft Suite.
• Excellent grammar and written/spoken communication skills in English.
• Willingness to master and enforce the Princess style guide and brand voice.
• Ability to manage ambiguity and solve problems flexibly.
• Experience collaborating with designers to create innovative work.
• Experience using Adobe Workfront is a plus.
• Portfolio or portfolio link must be included with resume for consideration.
• Must be legally authorized to work in the United States.

Nice-to-haves

• Experience in the travel industry.
• Familiarity with digital marketing strategies.
• Knowledge of SEO best practices.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives