Unclassified - College Station, TX
posted about 2 months ago
The Copywriter I position at Texas A&M AgriLife Extension Service is a vital role within the Educational Development and Engagement department, which focuses on advancing the mission of Texas A&M AgriLife through innovative educational resources. The primary responsibility of the Copywriter is to create compelling content that enhances traffic and conversions on the revenue-generating platforms managed by the department. This includes writing and editing content for various formats such as web pages, product descriptions, promotional materials, emails, and social media posts. The ideal candidate will possess a strong ability to craft engaging narratives that resonate with the target audience, encouraging them to interact with the organization's offerings. In this role, the Copywriter will collaborate closely with various teams, including design, service center, and creative services, as well as subject matter experts. This collaboration is essential for brainstorming ideas, developing concepts, and articulating effective messaging. The Copywriter will also be responsible for ensuring that all content is SEO-friendly and optimized for conversion, adapting the voice and style of the copy to align with industry standards and audience expectations. The position requires a proactive individual who enjoys learning new technologies and working in a team-oriented environment to find creative solutions. The Copywriter will also engage in research activities, conducting interviews with subject matter experts and team members to ensure the accuracy and relevance of the content produced. Understanding the needs of the target audience through various research methods is crucial for creating personalized and engaging copy. The role emphasizes the importance of building and maintaining partnerships with internal and external stakeholders to align with organizational goals and recommend improvements for product and event enhancements.