Shutterfly - Eden Prairie, MN
posted 3 days ago
About the position
At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in self-expression. Built on the tradition of 'Picture Day', Lifetouch has captured the unique personalities of children and families for more than 85 years. We are seeking a Senior Copywriter to join our Marketing team reporting to the Director, Creative, Brand & Insights. As part of our team, you'll work collaboratively with cross-functional teams on omni campaign work including, digital and print projects focused on direct mail, email, sales enablement, web, and social. The ideal candidate has prior experience developing branded, omni-channel content cutting through the clutter and engaging businesses, prospects, and customers. You have the ability to hit the ground running (literally sprinting some days) and are always looking for ways to improve. You have exceptional proofreading skills: spelling, grammar, and punctuation. However, while you know the rules, you also know when to break them. You must be comfortable both leading and taking direction and be able to effectively collaborate with teammates across disciplines to clarify requirements, goals, expectations, and timelines. * Please provide professional writing samples to be considered for this position*
Responsibilities
- Be a dot connector-always focusing on the big picture paired with an eye for the stringing details that need to string together.
- Craft compelling branded copy for B2B2C omni-channel communication.
- Adapt to the Lifetouch tone of voice to elevate and transform the brand.
- Make sense of complexity-determine hierarchies of information and content flow and create solutions that simplify.
- Utilize test and learn environments in order to drive increased engagement and loyalty.
- Use data and machine learning to analyze customer behavior and segmentation analytics to make decisions and develop content.
- Work backwards with a customer-centric mentality to discover the 'why' (the problem we're trying to solve).
- Tailor your copy to each channel, laddering up to a big idea but working within channel best practices including character limits, audience, and platform limitations.
- Strategically create messaging matrices and populate copy variations, targeting unique audience segments with relevant content.
- Jump into quick-turnaround projects with gusto, but also deep dive into long-lead initiatives that require thoughtfulness and planning.
- Actively participate in project kickoffs, asking insightful questions to gain detail, clarification, and alignment with marketing partners.
- Add freshness to reoccurring seasonal content through storytelling.
- Work collaboratively with designers, marketing, category and sales enablement partners.
- Incorporate learnings from creative testing into your work - be willing to live in the grey of evolving guidelines.
- Be able to manage your workload independently, but know when another set of eyes is needed.
- Be self-motivated, flexible, and organized.
Requirements
- Bachelor's Degree in Advertising, English, Journalism or Communications
- 3+ years of copywriting experience with an internal brand team or agency, with a focus on B2B2C, omni-channel communication. (Portfolio of work)
- Exceptional proofreading skills: spelling, grammar, and punctuation.
- Ability to prioritize workloads and independently manage multiple projects
- Highly organized with a clear and responsive communication style
- Great attention to detail
Nice-to-haves
- Self-motivated, solution-oriented, thoughtful, speedy independent problem-solver.
- Patient, with an infectious, positive attitude with a collaborative approach.
- Low ego, balanced with confidence and a healthy sense of personal drive, ambition and ownership.
- A great attitude and flexibility towards business and its ever-changing, sometimes ambiguous nature.
- Sense of humor and the ability to have fun doing what you love.
