Copywriter II

Shutterfly - Eden Prairie, MN

Full-time - Mid Level

Eden Prairie, MN

Personal and Laundry Services

About the position

The Copywriter II position at Shutterfly involves creating compelling branded content for various marketing channels, including digital and print. The role requires collaboration with cross-functional teams to develop omni-channel communication strategies that engage customers and drive brand loyalty. The ideal candidate will have a strong background in copywriting, exceptional proofreading skills, and the ability to adapt messaging to different platforms while maintaining the brand's tone of voice.

Responsibilities

• Craft compelling branded copy for B2B2C omni-channel communication.
• Adapt to the Lifetouch tone of voice to elevate and transform the brand.
• Determine hierarchies of information and content flow to create simplified solutions.
• Utilize test and learn environments to drive increased engagement and loyalty.
• Analyze customer behavior and segmentation analytics using data and machine learning.
• Tailor copy to each channel while adhering to best practices and limitations.
• Create messaging matrices and populate copy variations for unique audience segments.
• Participate in project kickoffs, asking insightful questions for clarification and alignment.
• Add freshness to seasonal content through storytelling.
• Collaborate with designers, marketing, category, and sales enablement partners.
• Incorporate learnings from creative testing into work.
• Manage workload independently while knowing when to seek assistance.

Requirements

• Bachelor's Degree in Advertising, English, Journalism or Communications.
• 3+ years of copywriting experience with an internal brand team or agency, focusing on B2B2C, omni-channel communication.
• Exceptional proofreading skills: spelling, grammar, and punctuation.
• Ability to prioritize workloads and manage multiple projects independently.
• Highly organized with a clear and responsive communication style.
• Great attention to detail.

Nice-to-haves

• Self-motivated, solution-oriented, and thoughtful problem-solver.
• Positive attitude with a collaborative approach.
• Low ego balanced with confidence and personal drive.
• Flexibility towards business changes and ambiguity.
• Sense of humor and ability to enjoy work.

Benefits

• Diversity and inclusion initiatives
• Ongoing professional development opportunities