Copywriter Lead

$80,000 - $120,000/Yr

Futurhealth - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

About the position

The Direct Response Copywriter Lead at FuturHealth is responsible for leading a team of copywriters to create high-converting scripts and copy for various advertising platforms. This role focuses on producing compelling content that drives customer acquisition and engagement in the health and wellness industry, particularly in weight loss. The ideal candidate will have a strong background in creative writing, marketing, and a passion for health and wellness, contributing to the company's mission of empowering individuals to take charge of their wellbeing.

Responsibilities

• Manage a small team of copywriters to produce high-converting scripts for video and static ads across multiple platforms.
• Generate high-performing scripts for video and static ad creatives that convert and scale effectively.
• Develop persuasive copy for upsell funnel pages, advertisements, landing pages, and other key projects.
• Continuously enhance and optimize copy to boost conversions and surpass benchmarks, focusing on front-end customer acquisition.
• Immerse in the diverse range of products and brands to create tailored, impactful content.
• Craft and refine compelling scripts for long-form videos and engaging text sales letters.
• Mentor and provide constructive feedback to junior copywriters.
• Conduct thorough research to ensure the accuracy and reliability of all written content.
• Lead and inspire creative direction for major projects, including overseeing video shoots as needed.
• Edit and polish colleagues' writing to ensure clarity, impact, and on-brand messaging.
• Collaborate closely with media buyers, video editors, and the product development team to produce cohesive and effective campaigns.

Requirements

• 5+ years of professional, high-output creative writing experience.
• Bachelor's degree preferred, major in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communications.
• 2+ years experience in writing for health and wellness vertical front-end acquisition product funnels.

Benefits

• Health and Dental Insurance coverage
• Fully remote work policy
• Unlimited Paid time off
• Authentic startup exposure
• Enabling direct impact on our expanding venture
• Culture valuing autonomy and accountability, where success is result-driven