Copywriter - NYC

$65,000 - $75,000/Yr

Industrious - New York, NY

Full-time - Mid Level

New York, NY

Personal and Laundry Services

About the position

Industrious is seeking a talented Copywriter to join our dynamic marketing team. In this role, you will be responsible for crafting and editing compelling copy that spans various marketing channels, including advertising, member experience, and digital products. The ideal candidate will have a passion for brand voice and tone, and will be adept at conveying our brand identity through clear and clever copy. You will be expected to work in-person 2-3 days a week at our locations, and candidates must reside in either Chicago or New York City to be eligible for this position. As a key contributor to our brand marketing team, your success will depend on your ability to quickly embrace the Industrious brand strategy, codify our tone of voice, and develop communications that embody our key brand attributes—warm, elevated, smart, and joyful. You will write and edit engaging copy for a variety of projects, including emails, advertising campaigns, physical assets, website experiments, and sales collateral. Additionally, you will help build and maintain our Tone of Voice (ToV) Guidelines to ensure consistency across all communications. Collaboration is essential in this role, as you will be a proactive communicator with our marketing and creative teams, as well as other cross-functional stakeholders and executive leadership. You will need to embrace daily challenges, be resourceful in problem-solving, and manage your time effectively to handle multiple assignments and meet deadlines. Participation in brainstorming sessions to bring fresh ideas to the table while adhering to our brand guidelines is also a key aspect of this position.

Responsibilities

• Write and edit engaging and thoughtful copy for diverse projects such as emails, advertising campaigns, physical assets, website experiments, and sales collateral.
• Translate Industrious voice to be used across multiple target audiences (prospective and current members, employees, and partners) and channels (social media, website, email comms).
• Help build and maintain our ToV Guidelines to ensure consistency throughout all of our communications.
• Be a proactive communicator with our marketing and creative team, as well as other cross-functional stakeholders and executive leadership.
• Embrace daily challenges and be resourceful in solving problems.
• Manage working time and stay organized to handle multiple assignments and meet deadlines.
• Participate in brainstorms and bring fresh ideas to the table while also living and breathing our brand guidelines.

Requirements

• 3-5 years experience copywriting and editing marketing communications—including advertising copy and website copy—either at a well-known brand or agency.
• Bachelor's degree preferably in English, journalism, marketing or other relevant subject.
• Outstanding writing and grammar chops with refined proofreading and editing skills.
• Highly organized and able to manage many projects cross-departmentally at once.
• Motivated by writing copy that is inspiring and human.
• Demonstrate strong knowledge of creating and being a steward for brand personality and TOV.
• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• Ability to work independently and with a team to meet deadlines.
• Excellent organizational skill and multitasking ability.

Benefits

• Stock options
• Health insurance
• 401(k)
• Paid time off
• Wellness programs
• Professional development grants