Copywriter & Public Relations Specialist

$47,840 - $60,320/Yr

Fpw Media - Springfield, OR

Full-time - Mid Level

Springfield, OR

11-50 employees

Motion Picture and Sound Recording Industries

About the position

The Copywriter & Public Relations Specialist at FPW Media is a full-time role designed for an experienced writer who is passionate about shaping projects and enhancing brand presence. This position involves managing public relations efforts and producing original content across various mediums, ensuring alignment with brand standards and key messages, often under tight deadlines. The role requires collaboration with designers and stakeholders to create impactful marketing materials.

Responsibilities

• Manage public relations efforts to enhance client brand presence.
• Produce original content across various mediums including web copy, white papers, and digital ads.
• Collaborate with designers to ensure content aligns with key messages and brand standards.
• Write and distribute press releases and media kits for publicizing clients' news and events.
• Develop and execute PR strategies to enhance clients' brand image.
• Monitor and analyze the performance of PR campaigns and content efforts.
• Assist in crisis communication and manage PR-related issues.
• Conduct interviews with stakeholders to develop content and clarify key messages.
• Present concepts and copy to internal teams and clients, soliciting feedback.
• Partner with the digital team to validate copy with real users and optimize for performance.

Requirements

• Bachelor's degree in Marketing, Copywriting, Business, English, Public Relations or a related field, or comparable record of copywriting experience.
• At least 3 years of copywriting experience required.
• Experience in social media marketing is a plus.
• Prior copywriting experience in Public Relations, Communications, Marketing, Public Affairs, or Community Relations is preferred.
• Proficient in Microsoft Office and Google Drive.

Nice-to-haves

• Experience with advanced accounting software.
• Familiarity with Newswire.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount
• Referral program