Copywriter/Senior Copywriter

Physicians Mutual Insurance Corp - Omaha, NE

Full-time - Mid Level

Omaha, NE

Funds, Trusts, and Other Financial Vehicles

About the position

The Copywriter/Senior Copywriter role at Physicians Mutual involves creating compelling marketing materials that align with the company's brand voice across various channels. The position requires collaboration with designers and product marketers to develop creative concepts and execute full-funnel marketing strategies. The ideal candidate will have a strong background in conversion copywriting and a passion for producing high-quality content that drives engagement.

Responsibilities

• Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
• Write various full-funnel marketing materials and day-to-day executions that drive engagement.
• Develop creative concepts and copy options that can drive entire campaigns.
• Partner creatively with graphic designers from concept to production.
• Collaborate with product team and integrated marketing teams on crafting feature and benefit copy.
• Quickly research, learn, and digest new and complex information.
• Provide proofreading and copy-editing support.

Requirements

• Minimum 3-5 years' experience in marketing or advertising writing experience; 5-7 years for senior position.
• Bachelor's degree in Marketing, Journalism, English, Liberal Arts or related field, or minimum of 5 years copywriting experience.
• Understanding of script writing, SEO, and social media.
• Experience mentoring writers (for Senior Copywriter role).
• Portfolio demonstrates ability to write across various mediums, channels, and audiences.

Nice-to-haves

• Experience in insurance-related writing is a plus.

Benefits

• Competitive pay
• Comprehensive benefits package