SHS, Inc.
posted about 1 month ago
The Copywriter/Senior Copywriter plays a crucial role in delivering comprehensive copy support for various agency accounts, particularly within the pharmaceutical and biotech sectors. This position requires a deep understanding of the industry, as the copywriter will be tasked with researching and developing content that resonates with both clients and target audiences. The role involves not only writing but also engaging in strategic development and brainstorming sessions, where creative ideas are generated to enhance marketing efforts. The copy produced will cover a wide array of therapeutic areas and promotional materials, necessitating versatility and adaptability in writing style and approach. In this position, the copywriter will collaborate closely with account managers, creative teams, and clients to ensure that all copy aligns with the overall marketing strategy and meets the specific needs of each project. This includes understanding the nuances of pharmaceutical marketing, regulatory considerations, and the importance of clear, persuasive communication. The copywriter will also be expected to stay updated on industry trends and competitor activities to inform their writing and contribute to the agency's strategic initiatives. Overall, the Copywriter/Senior Copywriter is expected to deliver high-quality, impactful copy that not only meets client expectations but also drives engagement and results in the competitive landscape of pharmaceutical and biotech marketing.