Copywriter, Senior (INDG)

Bloomberg Industry Group - Arlington, VA

Full-time - Senior

Arlington, VA

About the position

We are seeking a talented and dynamic Senior Copywriter to join our creative team. In this role, you will craft compelling and innovative copy across various platforms, ensuring brand voice and messaging consistency. You will be pivotal in developing creative concepts that elevate our brands in a competitive market. This position requires a solid understanding of promotional communications, graphic art presentation, and direct response marketing. You will leverage project briefs and research insights to develop exceptional concepts for a wide range of advertising, including branding, TV, social, digital, print, OOH, and more. As a Senior Copywriter, you will write copy from concept to end product, managing multiple projects and tight timelines effectively. Collaboration is key, as you will work closely with the design team to create a consistent visual and verbal landscape. Establishing strong relationships across departments is essential, as is understanding client needs, the customer experience, and marketing strategy. You will utilize our branding specifications and marketing copy style guide on all work, ensuring that all communications align with our brand identity. You will also be responsible for confidently presenting creative ideas to leadership, articulating and rationalizing creative decisions with strategic insights. Being receptive to creative feedback and adaptable in the creative development process is crucial, as you will take direction from senior creatives and leadership. This role demands a creative, critical thinker with a flexible mind who is energized by change and challenge, and who can perform independent research and analysis. The ideal candidate must thrive in a fast-paced environment with evolving situations and assignments, and must excel at receiving feedback and making revisions. A portfolio showcasing your work will be required for this position.

Responsibilities

• Leverage project briefs and research insights to develop exceptional concepts for a wide range of advertising, including branding, TV, social, digital, print, OOH, and more.
• Write copy from concept to end product while managing multiple projects and tight timelines.
• Collaborate with the design team to create a consistent visual and verbal landscape.
• Establish strong relationships across departments and understand client needs, customer experience, and marketing strategy.
• Utilize branding specifications and marketing copy style guide on all work.
• Communicate creative ideas confidently to leadership and articulate creative decisions with strategic insights.
• Be receptive to creative feedback and adaptable in the creative development process; take direction from senior creatives and leadership.

Requirements

• Solid understanding of the principles of promotional communications, graphic art presentation, and direct response marketing.
• Ability to leverage project briefs from business teams to develop original copy that helps meet business objectives.
• Ability to leverage research and insights to successfully reinforce campaign strategy.
• Strong B2B experience to communicate with a range of audiences.
• Creative, critical thinker with a flexible mind who is energized by change and challenge.
• Ability to attend and actively participate in creative meetings to determine creative objectives of each project.
• Ability to perform independent research and analysis.
• Must be able to work in a fast-paced environment with evolving situations and assignments.
• Must be excellent with receiving feedback and making revisions.

Nice-to-haves

• Agency or in-house studio experience preferred.
• Experience with legal terminology and legal information sources a plus.