Copywriter, SilverSea Guest Communications

Royal Caribbean Cruises - Miami, FL

Full-time - Mid Level

Miami, FL

Administrative and Support Services

About the position

The Copywriter position at SilverSea Guest Communications within Royal Caribbean Group is responsible for creating and pitching copy for various digital communications, including emails, SMS, and push notifications. This role focuses on enhancing the guest experience for luxury and expedition products by ensuring brand consistency and delivering high-quality content. The copywriter will collaborate with various teams to meet project deadlines and support marketing initiatives.

Responsibilities

• Concept and write email, SMS, and push notifications, as well as other digital collateral.
• Coordinate deployment of communications considering market audience and guest sentiment.
• Partner with departments to present multiple creative options that meet strategic needs.
• Drive brand consistency through the development and implementation of brand guidelines for copy.
• Ensure timely release of new creative campaigns and deliverables.
• Provide copy direction and support to internal client teams.
• Proofread and review final materials, suggesting improvements as needed.

Requirements

• Bachelor's degree in English, Journalism, Advertising, Marketing, or a related field.
• 3-5 years of writing experience in advertising or a related field.
• Excellent copywriting, editing, and proofreading skills.
• Knowledge of English grammar and punctuation; knowledge of Universal Spanish grammar is preferred.
• Meticulous attention to detail and clear communication skills.
• Familiarity with digital media and mass communications.
• Knowledge of web writing and SEO best practices is a plus.
• Experience with Mac and Windows applications, including Word and PowerPoint.

Nice-to-haves

• Working knowledge of visual design programs.

Benefits

• Competitive compensation package
• Career development opportunities
• Unique ways to explore the world through work.