Copywriter, Social

$88,192 - $140,816/Yr

Zillow

Full-time - Mid Level

Onsite

Real Estate

About the position

As a Copywriter (Social-Led and Culture-First) at Zillow, you will be instrumental in shaping the brand's voice and driving engagement through innovative campaigns across various platforms. This role emphasizes creative ideation and the crafting of compelling narratives that resonate with the target audience, focusing on culturally relevant concepts and social media expertise.

Responsibilities

• Develop audience-centric concepts that are culturally relevant and align with the brand's voice.
• Demonstrate proficiency in using various social media platforms and understand their nuances, algorithms, and methodologies.
• Create compelling, platform-specific narratives considering character limits and user behavior.
• Collaborate with art directors, designers, and team members to develop cohesive pitch decks and innovative campaigns.
• Stay ahead of industry trends and explore new technologies to create groundbreaking content.

Requirements

• Proven experience as a copywriter, specializing in social media and content centered around cultural themes.
• Strong writing skills and ability to craft compelling narratives.
• Expertise in social media platforms and their nuances.
• Understanding of cultural trends, subcultures, social movements, and insights.
• Excellent communication and collaboration skills.
• Ability to work independently and meet deadlines.
• Passion for staying up-to-date on industry trends and emerging technologies.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance