Copywriter - US Based Remote

Anywhere Real Estate - Rochester, NY

Full-time

Rochester, NY

10,001+ employees

Real Estate

About the position

As a Copywriter at The Studio, you will play a key role in crafting captivating and persuasive copy for Anywhere Real Estate's agents, franchises, brands, and initiatives. Your primary responsibility will be to create clear, concise, and compelling copy for a variety of marketing materials, including websites, social media, email campaigns, print collateral, presentations, video, and event materials. You will collaborate closely with The Studio's creative and agency services teams to bring our clients' visions to life through language, ensuring consistency, creativity, and effectiveness across all creative content. In this role, you will need to adapt an authentic writing style and tone to suit the unique voice of each brand, different audiences, platforms, and marketing objectives. Staying current on emerging trends, technologies, and best practices in copywriting and content marketing will be essential. You will also maintain a strong understanding of company programs, tools, technology, resources, and statistics to ensure accuracy and clearly convey the benefits and features to key audiences. Quality assurance is a critical aspect of your work. You will edit and proofread copy to ensure accuracy, grammar, clarity, and consistency in all written materials, paying close attention to detail and adhering to brand guidelines and editorial standards. Providing constructive feedback to creative team members will help continuously improve the quality of work. You will manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment. Collaboration is key in this position. You will work with cross-functional teams to understand project objectives and develop content that communicates key messages, resonates with the target audience, and reinforces brand identity. Fostering a collaborative and positive work environment will be essential, promoting open communication, teamwork, and accountability among team members.

Responsibilities

• Write clear, concise, and compelling copy for a variety of marketing materials, including websites, social media, email campaigns, print collateral, presentations, video, and event materials.
• Adapt an authentic writing style and tone to suit the unique voice of each brand, different audiences, platforms, and marketing objectives.
• Stay current on emerging trends, technologies, and best practices in copywriting and content marketing.
• Maintain strong understanding of company programs, tools, technology, resources, and statistics to ensure accuracy and clearly convey the benefits and features to key audiences.
• Edit and proofread copy to ensure accuracy, grammar, clarity, and consistency in all written materials, adhering to brand guidelines and editorial standards.
• Provide constructive feedback to creative team members to continuously improve the quality of work.
• Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
• Collaborate with cross-functional teams to understand project objectives and develop content that communicates key messages, resonates with the target audience, and reinforces brand identity.
• Foster a collaborative and positive work environment, promoting open communication, teamwork, and accountability among team members.

Requirements

• Strong portfolio demonstrating creative and impactful writing across various channels and formats.
• Excellent writing and editing skills, with a keen eye for detail.
• Ability to work collaboratively in a cross-functional team environment, taking feedback, and incorporating revisions as needed.
• Detail-oriented, highly organized, and committed to quality control.
• Familiarity with content management systems and project management tools.
• Ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously with a high level of organization and efficiency.
• Adaptable, resourceful, and solution-oriented, with the ability to identify issues, develop solutions, and drive resolution.
• Strong communication and interpersonal skills, with the ability to effectively communicate ideas.
• Proficiency with Microsoft Office Suite including Word, Excel, PowerPoint, Teams, and Outlook.