Copywriter

$65,000 - $75,000/Yr

Road Runner Sports - San Diego, CA

Full-time

San Diego, CA

501-1,000 employees

Apparel Manufacturing

About the position

Join Road Runner Sports as a Copywriter, where you will be responsible for crafting impactful marketing copy that enhances customer experience across various platforms including web, retail, email, and print. Your role will focus on driving revenue and engagement through compelling content, persuasive calls-to-action, and expert product knowledge, while ensuring alignment with the brand's creative direction.

Responsibilities

• Work closely with the Head of Copy and Content, project managers, and team members to strategize marketing communication.
• Write personalized and segmented messaging for email, print, retail, and web content to create relevant, value-added customer experiences.
• Review and edit social media content and make recommendations for continuous improvement.
• Collaborate with the blog content team to update existing blog content and write new stories.
• Uphold a consistent brand voice across all marketing channels.
• Bring new messaging ideas and innovative copy approaches to enhance customer experience.
• Produce high-quality, error-free content that meets brand guidelines.
• Commit to continuous development and alignment with the company's communication vision and shared values.

Requirements

• Bachelor's degree in English, Marketing, or Journalism/Technical Communications.
• 4+ years of experience in omnichannel marketing copywriting.
• Expertise with Asana project management tool and Microsoft Office.
• Strong communication skills to interact and influence at all organizational levels.
• Ability to manage multiple projects concurrently with short deadlines.
• Stay updated with current running/fitness culture and trends.
• Experience writing different content for various audiences as part of a segmentation strategy.

Nice-to-haves

• Experience in marketing preferred.
• Familiarity with fitness and running culture.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• On-site gym
• Paid time off
• Vision insurance