Copywriter

Buckle - Overland Park, KS

Full-time

Overland Park, KS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Copywriter is responsible for creating engaging and informative copy across various print and digital platforms, aligning with the company's marketing strategy and business objectives. This role requires collaboration with multiple departments to ensure consistent brand messaging and high-quality content production.

Responsibilities

• Create copy across all channel touch-points that engages and connects with Buckle Guests, including brand, evergreen, and seasonal campaigns, Buckle Credit Card and Guest Loyalty marketing, social media, editorial and public relations, buckle.com, email content, and in-store signage.
• Collaborate across departments to create, edit, and/or proofread internal and external content.
• Maintain Buckle's brand standards and voice, ensuring consistent communication and execution across all marketing touch-points.
• Develop creative copy ideation through original concepts and out-of-the-box thinking that will inform, excite, and engage our guests.
• Evaluate, review/edit, and proofread content.
• Apply best practices of search engine marketing to digital content.
• Produce high-quality, error-free content that adheres to company style guide.
• Conduct in-depth research and collaboration on topics to tell a story and/or inform the audience.
• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Requirements

• Bachelor's degree from a four-year college or university in English, Journalism, Communications, or a related field.
• Minimum of five years related experience; or equivalent combination of education and experience.
• Proven experience as a copywriter in the fashion or apparel industry is strongly preferred.