Kforce - Lakeland, FL
posted about 2 months ago
Kforce has a client seeking a Copywriter in Lakeland, FL. The Copywriter will be responsible for developing creative concepts that align with the company's marketing objectives and strategies, all while maintaining the brand voice. This role involves presenting these concepts to Creative Leadership, Marketing stakeholders, and the Marketing Leadership Team (MLT), and occasionally to stakeholders in the Regional Business Units (RBUs). The Copywriter will collaborate closely with the Art Director to conceptualize and execute advertising campaigns and marketing initiatives. This includes co-directing video shoots, overseeing voice-over recordings, and participating in editing sessions. In addition to creative development, the Copywriter will write, proofread, and edit content and ad copy that meets the approved concepts and strategies. The role requires the creation of effective copy for various customer-facing integrated communications, including print, point-of-purchase (POP) materials, social media, responsive websites (both desktop and mobile), mobile apps, emails, digital ads, direct mail, videos, radio ads, and other necessary content. The Copywriter will also be responsible for reviewing, proofreading, and editing drafts of communication pieces before final publishing. Staying updated on industry and market trends, including evolving technology, is essential. Furthermore, the Copywriter will foster the professional growth of fellow associates and develop unique concepts that support marketing business objectives and strengthen the company's brand. The position may offer the flexibility of working from home two days a week.