Copywriter

$44,000 - $90,000/Yr

Buckle - Kearney, NE

Full-time - Entry Level

Kearney, NE

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Copywriter at Buckle is a pivotal role responsible for crafting clear and engaging copy across various print and digital platforms. This position requires a deep understanding of the target audience and the ability to align copy with the company's marketing strategy and business objectives. The Copywriter will create content that resonates with Buckle's guests, ensuring that all communications reflect the brand's voice and standards. This includes writing for brand campaigns, seasonal promotions, social media, email marketing, and in-store signage. The role demands creativity and originality, as the Copywriter will be expected to develop innovative concepts that excite and engage customers. In addition to writing, the Copywriter will collaborate with various departments to edit and proofread content, ensuring consistency and quality across all marketing materials. The position also involves applying best practices in search engine marketing to enhance digital content visibility. The Copywriter will conduct thorough research to inform their writing, ensuring that all content is not only engaging but also informative and relevant to the audience. The role emphasizes a commitment to customer service and teamwork, contributing to a positive work environment while fulfilling the company's mission statement. This position does not include supervisory responsibilities, allowing the Copywriter to focus on their creative and writing tasks without the added duties of managing a team. The role may also involve special projects and other duties as assigned, providing opportunities for professional growth and development within the company.

Responsibilities

• Create copy across all channel touch-points that engages and connects with Buckle Guests, including brand, evergreen, and seasonal campaigns, Buckle Credit Card and Guest Loyalty marketing, social media, editorial and public relations, buckle.com, email content, and in-store signage.
• Collaborate across departments to create, edit, and/or proofread internal and external content.
• Maintain Buckle's brand standards and voice, ensuring consistent communication and execution across all marketing touch-points.
• Develop creative copy ideation through original concepts and out-of-the-box thinking that will inform, excite, and engage our guests.
• Evaluate, review/edit, and proofread content.
• Apply best practices of search engine marketing to digital content.
• Produce high-quality, error-free content that adheres to company style guide.
• Conduct in-depth research and collaboration on a topic to tell a story and/or inform the audience.
• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Engage in special projects and other duties as assigned.

Requirements

• Proven experience as a copywriter or related role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Ability to work collaboratively with cross-functional teams.
• Creative thinking and ability to generate original ideas.
• Strong research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Nice-to-haves

• Experience in retail or fashion industry copywriting.
• Familiarity with digital marketing tools and analytics.