Buckle - Kearney, NE
posted 3 months ago
The Copywriter at Buckle is a pivotal role responsible for crafting clear and engaging copy across various print and digital platforms. This position requires a deep understanding of the target audience and the ability to align copy with the company's marketing strategy and business objectives. The Copywriter will create content that resonates with Buckle's guests, ensuring that all communications reflect the brand's voice and standards. This includes writing for brand campaigns, seasonal promotions, social media, email marketing, and in-store signage. The role demands creativity and originality, as the Copywriter will be expected to develop innovative concepts that excite and engage customers. In addition to writing, the Copywriter will collaborate with various departments to edit and proofread content, ensuring consistency and quality across all marketing materials. The position also involves applying best practices in search engine marketing to enhance digital content visibility. The Copywriter will conduct thorough research to inform their writing, ensuring that all content is not only engaging but also informative and relevant to the audience. The role emphasizes a commitment to customer service and teamwork, contributing to a positive work environment while fulfilling the company's mission statement. This position does not include supervisory responsibilities, allowing the Copywriter to focus on their creative and writing tasks without the added duties of managing a team. The role may also involve special projects and other duties as assigned, providing opportunities for professional growth and development within the company.