Copywriter

Earthlink - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Copywriter will support the Demand Generation department at EarthLink by creating and managing marketing content across various platforms. This role is essential for the growth of the department and the company, focusing on both B2C and B2B marketing efforts. The ideal candidate will be a self-starter with strong collaboration skills, capable of delivering high-quality content that drives sales and engages audiences.

Responsibilities

• Write and edit content supporting all marketing activities, including B2C and B2B.
• Craft compelling social media posts, messaging for paid ads, and supporting content to drive sales.
• Support in organizing various projects and managing the editorial calendar.
• Write blog posts that educate readers about topics related to EarthLink's products and services.
• Research and interview product heads for more technical content.
• Create print and promotional content such as Facebook ads, direct mail, flyers, and other promotional materials.
• Write press releases and paid materials including scripting, IVR, and affiliate copy.
• Stay updated on brand and industry trends to generate ideas and create compelling content.
• Coordinate with marketing and design teams to illustrate articles.

Requirements

• Bachelor's degree in journalism/English, Business/Marketing or related field or equivalent experience.
• At least 2-3 years of experience as a copywriter, content writer, journalist, or published writer for large audiences.
• Proficient in AP Style with excellent grammar skills.
• Experience writing both brand and non-brand specific content for paid landing pages.
• Experience writing paid ads from both social and Google advertising perspectives.
• General understanding of Search Engine Optimization with best practices.
• Proficient in MS Office Suite, Outlook, Teams, and other commonly used business tools.

Nice-to-haves

• Experience with SEM Rush is a plus.
• Ability to handle multiple content creation projects simultaneously.
• Strong time management skills.