The Home Depot - Atlanta, GA

posted 2 months ago

Full-time - Entry Level
Atlanta, GA
11-50 employees
Building Material and Garden Equipment and Supplies Dealers

About the position

As a Copywriter, you will be responsible for creating compelling and engaging content that resonates with our target audience. Your primary focus will be on developing high-quality copy for various marketing channels, including websites, social media, email campaigns, and print materials. You will collaborate closely with the marketing team to understand the brand voice and ensure consistency across all platforms. Your role will involve researching industry trends, understanding customer needs, and crafting messages that drive engagement and conversions. In this position, you will also be tasked with editing and proofreading content to ensure clarity, grammar, and adherence to brand guidelines. You will need to be adaptable, as you may be required to write for different audiences and formats. Additionally, you will analyze the performance of your copy through metrics and feedback, making necessary adjustments to improve effectiveness. Your creativity and attention to detail will be crucial in producing content that not only informs but also inspires action. You will have the opportunity to work on a variety of projects, from product descriptions to blog posts, and you will play a key role in shaping the narrative of our brand. This position requires a strong understanding of SEO principles to optimize content for search engines, ensuring that our messaging reaches the widest audience possible. You will also stay updated on the latest trends in copywriting and digital marketing to continuously enhance your skills and contribute to the team's success.

Responsibilities

  • Create engaging and persuasive copy for various marketing channels including websites, social media, and email campaigns.
  • Collaborate with the marketing team to ensure brand voice consistency across all platforms.
  • Research industry trends and customer needs to inform content creation.
  • Edit and proofread content for clarity, grammar, and adherence to brand guidelines.
  • Analyze performance metrics of copy to make data-driven adjustments and improvements.
  • Stay updated on the latest trends in copywriting and digital marketing.

Requirements

  • Proven experience as a copywriter or related role.
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of SEO principles and best practices.
  • Ability to work collaboratively in a team environment.
  • Creative thinking and problem-solving skills.
  • Familiarity with content management systems and digital marketing tools.

Nice-to-haves

  • Experience in a specific industry such as technology, fashion, or healthcare.
  • Knowledge of graphic design principles to collaborate effectively with designers.
  • Familiarity with social media marketing and content strategies.

Benefits

  • Health insurance coverage
  • 401k retirement savings plan
  • Paid time off and holidays
  • Opportunities for professional development and training
  • Flexible work hours
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