Copywriter

$155,000 - $200,000/Yr

Whatnot

Full-time - Senior

Remote

Publishing Industries

About the position

Whatnot is seeking a Lead Copywriter to join its creative team, responsible for shaping and executing the brand voice across various marketing channels. This role involves leading impactful campaigns, collaborating with cross-functional teams, and ensuring consistency in messaging while staying attuned to industry trends. The ideal candidate will have a passion for storytelling and a strategic approach to copywriting, balancing brand-building with performance-focused content.

Responsibilities

• Lead the development of impactful copy and creative campaigns across brand and performance marketing.
• Collaborate with cross-functional teams to craft cohesive narratives that resonate with audiences.
• Oversee end-to-end creative processes, maintaining high standards for quality and relevance.
• Stay informed on industry shifts and audience preferences to keep messaging fresh and engaging.
• Use data and performance insights to refine copy and optimize messaging.
• Provide mentorship and guidance to junior writers, freelancers, and agency partners.

Requirements

• 7+ years of experience in copywriting, with a mix of brand and performance-focused projects.
• Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content.
• Strong understanding of digital advertising and content marketing.
• Excellent communication and collaboration skills, with experience working closely with designers and marketers.
• Skilled at managing multiple projects simultaneously and adapting to shifting priorities.

Nice-to-haves

• Proficiency with collaborative tools such as Figma, Asana, or Airtable.

Benefits

• Flexible Time off Policy and Company-wide Holidays
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Monthly allowance on both food and wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• 401k offering with employer match
• 16 weeks of paid parental leave