Copywriter
WPP - Los Angeles, CA
posted 2 days ago
About the position
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently. Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
Responsibilities
- Developing insightful, relevant, and objective-driven organic social content ideas that build the automotive brand's presence and personality.
- Writing engaging and effective social media copy for a variety of formats (text posts, captions, video scripts, interactive content, etc.).
- Utilizing proprietary WPP AI tools to enhance and optimize the creative copywriting process, from generating initial ideas to refining final copy.
- Working closely with art directors, designers, strategists, and other creatives to ensure seamless campaign execution and best-in-class social content.
- Maintaining a deep understanding of social media trends, platform best practices, and emerging content formats.
- Mastering and maintaining a consistent brand voice and tone across all social media communications.
Requirements
- Proven experience as a Copywriter with a strong focus on social content.
- Experience in the Automotive space.
- A portfolio demonstrating exceptional writing skills and a deep understanding of social media copywriting best practices.
- Excellent writing, editing, and proofreading skills.
- Experience working with different content formats and adapting writing style to various target audiences.
- Knowledge of how AI can be utilized in the creative process is a plus.
- Excellent communication, collaboration, and presentation skills.
- Ability to thrive in a fast-paced, agile marketing environment.
- A positive, proactive attitude and a passion for pushing creative boundaries.
- Active personal engagement with social media platforms.
- Prior experience in the automotive or related industries is a plus.
Nice-to-haves
- Knowledge of how AI can be utilized in the creative process is a plus.
- Prior experience in the automotive or related industries is a plus.
