Copywriter

$60,000 - $80,000/Yr

Agency 21 - New York, NY

Full-time

New York, NY

Specialty Trade Contractors

About the position

21Shares is the world's first and largest issuer of digital asset ETPs, with the mission of making investing in digital assets accessible to all. With offices in New York, London, and Zurich, the team is dedicated to revolutionizing digital asset investing by bridging the worlds of traditional finance and decentralized finance. Since 2018, 21Shares has supported investors in gaining access to digital asset products worldwide. 21Shares now manages ~$7 billion in assets with over 50 exchange-traded products globally, including the first spot Bitcoin and spot Ethereum ETPs. Most recently, the firm launched six US-domiciled digital asset ETFs including ARKB, one of the largest spot Bitcoin products in the industry. In this role, 21Shares is eager to hire a passionate and innovative Copywriter. This creative-minded individual will collaborate cross-functionally, working to improve content comprehension and effectively close the knowledge gap in our buyer's journey. The Copywriter will be responsible for executing complex, high-quality content that reflects the voice and tone of 21Shares for various marketing materials, including blogs, SEO articles, educational product-based reports, and landing pages. The role also involves supporting video and social content, working closely with the coordinator to publish work on appropriate channels, and managing compliance approvals and updates for written content. Additionally, the Copywriter will identify gaps in existing messaging and define ways to strengthen the brand and voice of 21Shares.

Responsibilities

• Execute complex, high-quality content reflecting the voice and tone of 21Shares for blogs, SEO articles, educational product-based reports, landing pages, and other marketing materials in a clear, concise, and accessible format.
• Support video and social content, working closely with the coordinator to publish work on appropriate channels.
• Work with external partners to produce partner content, reports, and co-marketing with vendors and other non-contracted industry partners.
• Manage compliance approvals and updates for written content.
• Identify gaps in our existing messaging and define ways to strengthen our brand and voice.

Requirements

• 3-5 years of experience writing financial copy
• A Bachelor's degree in Marketing, Advertising, English, or Journalism
• A self-starter with the ability to prioritize work within a complex and fast-paced environment
• Passion or interest in crypto, ETPs, or traditional finance
• Ability to work independently as well as part of a team and navigate/coordinate with various groups within the organization.

Nice-to-haves

• Fluency in High or Swiss German (NYC only)