Copywriter

$85,000 - $105,000/Yr

Lemonade Insurance - New York, NY

posted 5 months ago

Full-time - Mid Level
Remote - New York, NY
1,001-5,000 employees
Insurance Carriers and Related Activities

About the position

Lemonade Insurance Company is seeking a talented Copywriter to join its in-house Creative team. This role is pivotal in shaping the voice of Lemonade and bringing stories to life through compelling and engaging copy. As a Copywriter, you will be responsible for conceptualizing and crafting witty headlines, writing scripts, and developing copy for various advertising mediums, including video and static ads. You will collaborate closely with designers, illustrators, and other creative professionals to ensure that the messaging aligns with Lemonade's brand identity and resonates with the target audience. Your contributions will not only enhance the creative output of the team but also play a significant role in driving customer engagement and acquisition through effective advertising strategies. In this dynamic environment, you will be expected to answer briefs from the Product teams, bringing your ideas to life with a hands-on approach. You will utilize insights from the Growth teams to refine and improve the performance of creative work, ensuring that all advertising communications are elevated and impactful. The ideal candidate will have a passion for the craft of copywriting and a knack for turning ideas into compelling narratives that capture attention and drive action. This position offers an exciting opportunity to work in a fast-paced, innovative company that values creativity and collaboration.

Responsibilities

  • Conceptualize surprising and delightful ideas for video and static ads
  • Write smart and witty copy
  • Answer briefs from the Product teams to create impactful ads
  • Bring your ideas to life; you'll need to be hands-on and love the craft as much as the ideation
  • Support other members of the creative design team with your copywriting expertise
  • Use learnings from the Growth teams to create better performing creative work
  • Help elevate all Lemonade's advertising communication

Requirements

  • 3+ years experience at an advertising agency as a copywriter
  • A shareable portfolio of work that shows your conceptual and writing skills
  • Experience working on digital (ideally acquisition ads)
  • An understanding of performance marketing and best practices
  • Ability to work in an office environment
  • Not be AI generated

Benefits

  • Equity in the form of RSUs
  • Access to healthcare benefits
  • 401(k) plan with company match
  • Robust PTO
  • Parental leave
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