COPYWRITER

$52,000 - $52,000/Yr

Virginia Tourism Corporation - Richmond, VA

Full-time - Entry Level

Remote - Richmond, VA

Administrative and Support Services

About the position

The Virginia Tourism Corporation (VTC) is seeking a creative Copywriter to enhance its content marketing efforts. This role focuses on promoting Virginia as a premier travel destination through engaging and optimized content. The Copywriter will work collaboratively with various teams to produce high-quality consumer-facing content that aligns with the brand's tone and voice, ultimately driving engagement and action across multiple platforms.

Responsibilities

• Write high-quality, engaging written content for the VTC blog, website, and email campaigns, focusing on brand storytelling and conversion optimization
• Perform keyword research and apply SEO best practices to enhance content visibility and rankings
• Proactively audit and update existing website and blog content, refreshing keywords and internal links, and optimizing for user engagement and search/discoverability relevance
• Work closely with designers, marketers, and analysts to ensure consistent messaging across all channels, including social media
• Write compelling ad copy, landing pages, and marketing content for VTC's digital campaigns, focusing on generating email leads and increasing engagement
• Brainstorm and manage multiple projects, ensuring timely content delivery while juggling various priorities and deadlines
• Use Google Analytics 4 (GA4) to track, analyze, and report on content performance, focusing on improving key performance indicators such as organic traffic, content engagement, and conversions
• Assist with planning and managing the editorial calendar in coordination with the content marketing manager, ensuring timely content updates and campaign launches

Requirements

• At least two years of professional copywriting experience with a focus on SEO
• Experience with content management systems
• Experience with project management tools like Asana and familiarity with Canva, Sprout Social, Microsoft Teams, and Zoom
• Excellent writing, proofreading, and editorial skills with ability to write for different platforms and audiences
• Strong research skills to ensure content accuracy and authority
• Strong organizational skills
• Strong attention to detail
• Excellent communication skills and ability to work collaboratively with cross-functional teams
• Ability to adapt to changing trends and algorithms in search engine optimization
• Valid Virginia driver's license

Nice-to-haves

• Knowledge of Virginia tourism is a plus

Benefits

• A hybrid work environment with the flexibility to work from home two days a week
• Opportunity for professional growth and development in a fun, fast-paced tourism environment
• Opportunities to learn about travel attractions and destinations across Virginia
• Opportunity to have your content seen by millions of people, writing for a website that gets six million visitors annually, social channels with one million plus followers and fans, and an email program with 130,000 subscribers