Copywriter

Inno Supps - Henderson, NV

Full-time - Mid Level

Henderson, NV

11-50 employees

About the position

Inno Supps is seeking an experienced Copywriter who will serve as a strategic marketing leader responsible for developing high-impact copy and content across various e-commerce platforms. The role involves collaboration with the Marketing Director and other departments to ensure a consistent brand voice, optimize customer experience, and drive sales growth while adhering to brand guidelines and SEO best practices.

Responsibilities

• Develop and implement a comprehensive copywriting strategy aligned with overall marketing objectives.
• Conduct customer research to develop targeted and personalized messaging that resonates with different audience segments.
• Create buyer personas to inform copywriting and marketing efforts.
• Oversee landing page copy strategy and optimization.
• Strategize copy for upsells and sales funnels.
• Stay up-to-date on industry trends and best practices in copywriting and content marketing.
• Collaborate with the Sales & Strategy team on content strategy initiatives.
• Proofread and edit all written copy for brand consistency, grammar, punctuation, and spelling errors.
• Ensure all copy adheres to brand style guide and voice.
• Maintain a library of effective messaging for all products, customer profiles, and segments.
• Research products and ingredients to familiarize and find new marketing angles.
• Experiment with different forms of messaging based on buyer data to develop new copy strategy.

Requirements

• Excellent writing skills with a deep understanding of persuasive writing techniques and storytelling.
• Excellent communication, collaboration, and project management skills.
• Excellent analytical and organizational skills.
• Strong time management skills and the ability to multitask.
• Excellent attention to detail and a keen eye for errors.
• Experience with e-commerce marketing a plus.

Benefits

• Compensation based on location, level, job-related knowledge, skills, and experience.
• Potential for incentive compensation, equity, and benefits.