Essense Of Australia - Lenexa, KS

posted 4 months ago

Full-time
Lenexa, KS
Merchant Wholesalers, Nondurable Goods

About the position

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas and Perth, Australia. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in over 1,200 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic and rapidly expanding company that rewards excellence, drive, and collaboration. The Copywriter is responsible for concepting, drafting, and editing original content to support the entire Essense organization, including our wholesale brands and retail brand. This person will play a key role on the Communications team, working closely with the entire Marketing and Creative teams while collaborating cross-departmentally with Design, Customer Service, Sales, and beyond. Part creative and part journalist, the Copywriter will have the innate ability to take a marketing assignment and transform it into an engaging and compelling story. They will be able to toggle between writing headlines, web and email copy, advertorials, and blog posts—all while understanding when to be pithy or concise and when to elaborate or fill the page. As a steward of the various brand voices and tone, the Copywriter will consistently write with a level of sophistication that reflects our fashion expertise and credibility. Additionally, this person will need to pivot and adapt writing to match each brand persona while differentiating across our own brands and competitors. This person will be a self-starter who can write and react quickly while graciously receiving feedback and adjusting copy as needed. The Copywriter is also the ultimate proofer, checking their own work and all internal and external communication for accuracy, grammar, spelling, and style. This person will creatively write and edit to the AP style standard and regularly review and maintain the Essense Copy and Style writing guide for consistency in brand voice. Most importantly, we are seeking an individual who brings their passion, curiosity, and creativity to work each day while thriving in a fun, collaborative, and inspiring entrepreneurial environment!

Responsibilities

  • Concept and support creative, communications and events departments in all writing needs
  • Develop creative headlines, salutations and copy that best conveys an idea or theme in words
  • Write functional (business to client) memos and emails
  • Write all web copy for five bridal labels and retail site including gown descriptions
  • Write all customer email copy for internal and external audiences
  • Assist content team in writing blog posts, advertorials or social copy as needed
  • Partner with design team and brand teams to create seasonal collection copy that appropriately describes bridal trends and maintains the consistency of these trends in all written content
  • Solely responsible for proofing/editing all client and bride-facing marketing communication for accuracy, grammar, spelling and style
  • Writing and editing to the AP style standard
  • Regularly reviews and maintains the Essense Copy and Style Guide
  • Maintains brand voice throughout communications
  • Works cross-departmentally to edit occasionally edit content for accuracy, grammar, spelling and style

Requirements

  • Minimum 2 - 3 years' copywriting experience
  • Bachelor's degree required; preference for Journalism, Communications or Marketing
  • A proven track record of writing effective and creative copy
  • Must be curious and have a continuous improvement mindset
  • Must have the ability to work at a fast pace with a sense of hustle while remaining detail-oriented

Nice-to-haves

  • Experience in Marketing Agency
  • Experience in Bridal Industry
  • Experience in Retail

Benefits

  • Competitive salaries
  • Comprehensive benefits package
  • Opportunity for exceptional team members to grow with the company
  • Creative and collaborative culture that empowers its people
  • Promotes teamwork and embraces sustainability
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