Kohler - Kohler, WI
posted 4 months ago
Kohler Co.'s award-winning creative collective is seeking a dynamic and experienced copywriter to join the growing team. This passionate writer will execute creative primarily for Kohler's hospitality portfolio, which consists of an exciting and expanding group of businesses, including but not limited to: LODGING: The American Club, Lodge Kohler, Inn on Woodlake; GOLF: Whistling Straits, Blackwolf Run; WELLNESS: Kohler Waters Spa, Yoga on the Lake, Bold Cycle; CULINARY: The Immigrant Room, The Wisconsin Room, Taverne on Woodlake; LOCAL: Kohler Original Recipe Chocolates, The Shops at Woodlake; EVENTS: Kohler Food & Wine, Frozen Fairways, Wine Pairing dinners, Artist Collaborations, and more. You will collaborate with designers, art directors, the photo studio, other copywriters, and business partners to help creatively fulfill cross-channel deliverables. Reporting to the hospitality team's ACD, your words, creativity, and bold thinking will provide an elevated voice and ensure the continued evolution of the brands. Specific Responsibilities include developing fresh content that engages and delights customers; writing inspiring and sophisticated copy while retaining a sense of warmth; following and championing brand voice guidelines across multiple owned channels; crafting 360-degree campaigns with a strategic POV; flexing across various print and digital projects (emails, print collateral, social media, paid digital, video storyboards, scripts, OOH and more); staying up to date on best practices; understanding the nuances of paid & organic platforms; collaborating with other team members with a positive and encouraging energy; managing multiple projects and deadlines with grace; presenting clearly, taking feedback gracefully, and moving forward; approaching creative with a poetic spirit and a lively, journalistic mindset; attending events, interacting with guests, and conducting interviews in an approachable and professional manner. Occasional travel is required.