Copywriter

Ef Academy - Cambridge, MA

Full-time - Mid Level

Remote - Cambridge, MA

5,001-10,000 employees

About the position

The Copywriter at EF Academy will play a crucial role in shaping the brand's messaging and tone across various media. This position involves collaborating with designers and marketing experts to create compelling content that resonates with diverse audiences, promoting the mission of multicultural education. The Copywriter will be responsible for both long-form and short-form writing, ensuring that all marketing materials reflect the values and goals of EF Academy while also engaging and informing potential students and stakeholders.

Responsibilities

• Maintain and elevate the tone of voice and messaging guidelines for EF Academy's marketing materials
• Write and edit clear, concise, and high-quality copy for integrated campaigns, website content, blog posts, digital ads, social media, brochures, and other marketing materials as needed
• Own SEO for web and blog content—incorporating best practices, conducting keyword research, staying up to date on trends and new information, and monitoring and analyzing website traffic and engagement metrics to continuously improve performance
• Concept and pitch ideas to strengthen work across all media
• Work closely with the design team to ensure that copy and visual elements deliver a cohesive brand experience
• Collaborate with EF Academy teachers, school faculty, students, and thought leaders to generate and capture compelling content
• Stay up to date with emerging trends and best practices in copywriting, marketing, and education to maintain EF Academy's competitive edge
• Use data, creative insights, and strategic feedback to shape your work
• Handle multiple projects at once, at times with limited supervision, paying extra attention to both quality and timeliness
• Take big, complicated ideas and make them approachable, engaging, and easy to understand

Requirements

• An exceptional writer with a portfolio showcasing work across a wide range of media
• Extremely detail-oriented, with impeccable grammar, spelling, and editing skills
• Highly organized and able to meet deadlines, prioritize tasks, and manage multiple projects in a fast-paced environment
• A strategic thinker and creative problem-solver
• An excellent teammate who loves to collaborate and work independently
• A proactive self-starter with excellent self-management skills
• Able to learn quickly and adapt to new challenges
• An SEO whiz who always incorporates best practices and stays on top of the latest trends
• Proficient in content management systems (this is a plus, not a requirement)
• Curious and excited to dive into all sorts of projects—no matter how big or small
• 3-5 years into your copywriting career, possibly with agency experience
• A proud lifelong learner, preferably with a degree in English, Communications, Marketing, or a related field
• Passionate about education and committed to promoting the mission and values of EF Academy

Nice-to-haves

• Proficient in content management systems

Benefits

• Paid international and domestic travel at least once a year
• Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Four weeks paid vacation your first year and ten paid holidays
• 25% company match on your 401(k) contribution
• Excellent medical, dental, and vision coverage, along with life and disability insurance
• Wellness benefits and a yearly fitness reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
• Discounts at local venues and businesses