Copywriter

Kforce - Lakeland, FL

Full-time

Remote - Lakeland, FL

Administrative and Support Services

About the position

Kforce has a client seeking a Copywriter in Lakeland, FL. The Copywriter will be responsible for developing creative concepts that align with the company's marketing objectives and strategies while maintaining the brand voice. This role involves presenting these concepts to Creative Leadership, Marketing stakeholders, and the Marketing Leadership Team (MLT), as well as occasionally to stakeholders in the Regional Business Units (RBUs). The Copywriter will collaborate closely with the Art Director to conceptualize and execute advertising campaigns and marketing initiatives, which may include co-directing video shoots, voice-over recordings, and participating in editing sessions. In addition to creative development, the Copywriter will write, proofread, and edit content and ad copy that meets the approved concepts and strategies. The role requires the creation of effective copy for various customer-facing integrated communications, including print, point-of-purchase (POP) materials, social media, websites (both desktop and mobile), mobile apps, email, digital ads, direct mail, videos, and radio ads. The Copywriter will also be responsible for reviewing and proofreading drafts of communication pieces before final publishing, ensuring that all content is accurate and aligns with industry standards. Staying current with industry and market trends, including evolving technology, is essential for this position. The Copywriter will also play a role in fostering the professional growth of fellow associates. The company may offer the flexibility of working from home two days a week, providing a balance between collaboration and independent work.

Responsibilities

• Develop creative concepts that align with creative strategies, marketing objectives, and the company's brand voice.
• Present concepts to Creative Leadership, Marketing stakeholders, and the Marketing Leadership Team (MLT).
• Collaborate with the Art Director to concept and execute advertising campaigns and marketing initiatives.
• Co-direct video shoots and participate in editing sessions as necessary.
• Write, proofread, and edit content and ad copy that meets approved concepts and strategies.
• Create effective copy for various customer-facing integrated communications, including print, POP, social media, websites, mobile apps, email, digital ads, direct mail, videos, and radio ads.
• Review, proofread, and edit drafts of communication pieces before final publishing.
• Stay up to date on industry and market trends, including evolving technology.
• Foster the professional growth of fellow associates.

Requirements

• Bachelor's degree in Communications or Liberal Arts or equivalent experience.
• Three (3) years of experience writing advertising copy; 4 years preferred.
• Knowledge of concept development process.
• Knowledge of traditional and digital media channels, including best practices, strengths, and limitations.
• Knowledge of Marketing department workflow processes and project lifecycles.
• Knowledge of marketing/advertising industry and trends.
• Knowledge of the company brand positioning and lines of business.
• Knowledge of the company's target customer, retail environments, and purchasing behaviors.
• Knowledge of business objectives.
• Deep, broad knowledge of English and grammar, punctuation, and spelling.
• Highly skilled in concepting a variety of advertising elements.
• High attention to detail and accuracy.
• Strategic thinker with effective collaboration skills.
• Effective communication and presentation skills.
• Strong interpersonal skills.
• Time management skills.
• Passion for delivering great work and meaningful results.
• Research skills.
• Computer skills including Mac OS, Adobe Creative Suite, iWork Suite, and Microsoft Office.
• Ability to evaluate creative work for effectiveness against established creative strategies and objectives.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k) plan
• Life, disability, and Accidental Death & Dismemberment (ADD) insurance
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on Service Contract Act projects