Copywriter

$108,000 - $108,000/Yr

Headway - New York, NY

Full-time - Entry Level

Remote - New York, NY

11-50 employees

Insurance Carriers and Related Activities

About the position

As a Copywriter at Headway, you will be instrumental in crafting engaging and empathetic copy that resonates with mental health clinicians and patients. This role involves collaboration across departments to ensure clear communication that aligns with the company's brand voice and objectives, particularly focusing on effective email marketing strategies.

Responsibilities

• Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience.
• Collaborate cross-functionally to align on the right content for each objective.
• Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.
• Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.
• Conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates.

Requirements

• 3-4 years of copywriting experience
• Exceptional written and verbal communication skills
• Solid understanding of email communication best practices
• Customer-obsessed and passionate about building relationships

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid holidays
• Equity Compensation
• Medical, Dental, and Vision coverage
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• Flexible PTO
• Training and professional development