Copywriter

Buckle - Kearney, NE

Full-time

Kearney, NE

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Copywriter is a pivotal role within our marketing team, responsible for crafting clear, engaging, and concise copy across various print and digital platforms. This position requires a deep understanding of our brand and the ability to connect with our target audience through compelling storytelling and effective communication. The Copywriter will work closely with different departments to ensure that all content aligns with our marketing strategy and business objectives, while also maintaining the integrity of Buckle's brand voice and standards. In this role, the Copywriter will create content for a wide range of marketing channels, including brand campaigns, seasonal promotions, social media, email marketing, and in-store signage. The ideal candidate will possess a strong creative flair, with the ability to generate original ideas and concepts that resonate with our guests. Additionally, the Copywriter will be responsible for editing and proofreading content to ensure it is error-free and adheres to our company style guide. The position also involves conducting in-depth research to inform content creation and enhance storytelling. The Copywriter will apply best practices in search engine marketing to optimize digital content, ensuring maximum visibility and engagement. A commitment to high-quality customer service and a positive team spirit is essential, as the Copywriter will contribute to a collaborative work environment and may be involved in special projects as assigned.

Responsibilities

• Create copy across all channel touch-points that engages and connects with Buckle Guests, including brand, evergreen, and seasonal campaigns, Buckle Credit Card and Guest Loyalty marketing, social media, editorial and public relations, buckle.com, email content, and in-store signage.
• Collaborate across departments to create, edit, and/or proofread internal and external content.
• Maintain Buckle's brand standards and voice, ensuring consistent communication and execution across all marketing touch-points.
• Develop creative copy ideation through original concepts and out-of-the-box thinking that will inform, excite, and engage our guests.
• Evaluate, review/edit, and proofread content.
• Apply best practices of search engine marketing to digital content.
• Produce high-quality, error-free content that adheres to company style guide.
• Conduct in-depth research and collaboration on a topic to tell a story and/or inform the audience.
• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Engage in special projects and other duties as assigned.

Requirements

• Bachelor's degree from a four-year college or university in English, Journalism, Communications, or a related field.
• Minimum of five years related experience; or equivalent combination of education and experience.
• Proven experience as a copywriter in the fashion or apparel industry is strongly preferred.