Copywriter

Aston Carter - New York, NY

Full-time

New York, NY

Administrative and Support Services

About the position

As a Copywriter at Aston Carter, you will be responsible for defining and executing the brand voice across various channels. This role involves generating and contributing brand content that builds awareness, engages customers, and drives sales. You will collaborate closely with marketing, design, and product teams to create cohesive branded materials across multiple platforms, including websites, digital media, emails, social media, and blogs.

Responsibilities

• Define and execute the brand voice across various channels.
• Generate content that builds brand awareness, engages customers, and drives sales.
• Collaborate with marketing, design, and product teams to create cohesive branded material.
• Craft copy for websites, digital media, emails, social media, blogs, and other marketing materials.

Requirements

• 4 years of experience in copywriting within advertising or direct marketing.
• Experience utilizing Figma.
• Experience with Stencil.
• Copywriting experience in advertising and direct marketing.
• Experience in CRM with knowledge of current trends, style, culture, and language of the fitness world.
• Ability to think strategically about interactive design.
• Experience working for websites and sports/fitness lifestyle brands.
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography.
• Online and social media fluency with a curiosity to learn more.
• Experience adapting voice and writing style across media, including email, display, and SMS.
• Expert knowledge of promotion through effective direct response engagement practices.
• Experience in developing direct response concepts, direct mail, and email marketing.
• Ability to multitask, adapt, and prioritize under tight deadlines.
• Outstanding written and verbal communication skills.
• Excellent editing and proofreading skills.

Nice-to-haves

• Spanish speaking skills are a plus (not a requirement).