Copywriter

Writer - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

101-250 employees

Professional, Scientific, and Technical Services

About the position

The conversion copywriter will play a vital role in the marketing team at Writer, responsible for creating compelling, conversion-focused copy across various channels. This position requires a mix of creativity, strategic thinking, and a strong grasp of the brand voice, aimed at driving engagement and guiding prospects through the sales funnel.

Responsibilities

• Translate briefs into high-converting copy for emails, landing pages, ads, social media, decks, one-pagers, and other marketing materials
• Collaborate with the marketing and design teams to ensure that copy aligns with visual elements and overall brand strategy
• Conduct A/B testing with channel owners to optimize copy and improve conversion rates
• Stay up-to-date with industry trends and best practices in conversion copywriting
• Maintain a consistent brand voice across all marketing materials
• Work closely with the marketing team to ensure that copy effectively moves prospects through the sales funnel
• Work with stakeholders to analyze campaign performance and provide insights to improve future campaigns
• Develop and maintain a content calendar to ensure timely delivery of copy

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field
• Minimum of 3 years of experience in conversion copywriting or a related role
• Proven track record of creating high-converting copy for various marketing channels
• Excellent writing and editing skills, with a keen eye for detail
• Strong understanding of how to craft copy that moves prospects through the sales funnel
• Experience with A/B testing and analyzing campaign performance
• Ability to work collaboratively with cross-functional teams
• Strong project management skills with the ability to manage multiple projects simultaneously
• Previous experience with Asana is a plus!
• Proficiency in using marketing tools such as Google Analytics, HubSpot, and A/B testing platforms
• Self-motivated and proactive, with the ability to work independently and in a team environment

Nice-to-haves

• Experience with Asana
• Familiarity with marketing tools such as Google Analytics and HubSpot

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for home office setup, cell phone, internet
• Wellness stipend for gym, massage/chiropractor, personal training, etc.
• Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k