Copywriter

Robert Half - Exton, PA

Full-time - Mid Level

Exton, PA

Administrative and Support Services

About the position

The Senior Copywriter position at Robert Half is a 6-month consulting assignment focused on creating compelling copy for various mediums within the financial industry. The role requires onsite work twice a week in Exton, Pennsylvania, and involves collaboration with project managers to ensure coherent messaging across promotional campaigns, social media, websites, and print materials.

Responsibilities

• Craft compelling and engaging content for promotional campaigns, direct mail, and social media platforms
• Collaborate closely with content and project managers to ensure alignment and coherence in messaging
• Develop scripts for internal and external videos, ensuring they are engaging and effectively deliver the intended message
• Write copy for signage, print materials, and websites, maintaining the brand's voice across all platforms
• Utilize Adobe Creative Cloud and Photoshop to enhance the visual appeal of created content
• Incorporate knowledge of regulations, particularly if experienced in the credit union or banking industry
• Manage and update the company's Content Management System (CMS)
• Utilize tools such as Facebook Insights and Gmail to track the effectiveness of social media campaigns and adjust strategies as needed
• Create advertisements and blogs that enhance brand awareness and engage the target audience

Requirements

• 5+ years of professional experience in Copywriting
• Experience copywriting for credit unions or the financial industry
• Proficiency in Adobe Photoshop
• Experience with Content Management System (CMS)
• Familiarity with Facebook Insights
• Experience creating Advertisements
• Experience in Blogging
• Understanding of Brand Awareness
• Experience in creating Brochures

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan