Copywriter
Athletic Brewing - San Diego, CA
posted 2 days ago
About the position
Athletic is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons. Seeking a versatile, passionate Copywriter interested in making waves in an innovative segment of the craft beer market. Athletic Brewing is pioneering a revolution in the beverage industry with our award-winning non-alcoholic beer. The opportunity this role affords can be as expansive in a rapidly growing company. We place a very high value on doers and offer above-industry pay and a comprehensive benefits package. As a merit-based organization, Athletic Brewing offers expansive opportunities for career advancement, skills-building, and accumulating new and exciting responsibilities for high achievers.
Responsibilities
- Ensure all copy is engaging, inspiring, aspirational, and authentic to the Athletic Brewing Co. voice while aligning with creative guidelines and compliance requirements.
- Cultivate a deep understanding of Athletic products to deliver consistent, impactful messaging that drives brand growth.
- Craft, maintain, and communicate essential copy documentation for high-priority campaigns and initiatives, ensuring clarity and alignment across the team.
- Develop tailored copy variations for diverse creative needs or end-uses, from digital A/B testing to messaging customized for specific audiences and markets.
- Continuously refine existing materials, enhancing copy across Athletic-owned websites, including landing pages, PDP descriptions, and above-the-fold messaging, while keeping SEO in mind.
- Evolve our brand voice and tone, expanding creative guidelines to empower both internal teams and external partners.
- Collaborate with multi-disciplinary creatives to craft compelling narratives for campaigns/initiatives, providing peer editing and proofreading support to ensure excellence in every piece of work.
- Support content production by shaping the stories of compelling profiles, such as sponsored athletes and ambassadors, to bring their stories to life.
- Stay ahead of industry trends, curating and sharing relevant copy swipe with the team to keep our content fresh and competitive.
- Engage actively in brainstorming and design review sessions, offering creative and practical insights to enhance project outcomes.
- Assist with internal copy needs, from campaign concept statements to creative presentations, ensuring cohesive and compelling messaging.
- Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Requirements
- Bachelor's degree in English, Journalism, Marketing or related field
- 3-5 years of related professional experience in brand copywriting, preferably working with consumer lifestyle and/or beverage brands.
- Organized and detail-oriented with the ability to manage multiple projects, pivot when priorities change, and always bring a positive attitude every day.
- Thorough knowledge of writing rules/grammar, branding, product launch planning, marketing collateral development, and social media communication.
- Impeccable spelling, grammar, and proofreading skills.
- Portfolio or examples of representative work required.
Nice-to-haves
- Experience working with Project Management tools (ClickUp, Asana, Basecamp, etc.)
- Knowledgeable about beer and terminology.
- Ability to translate copy for Canada and the United Kingdom.
Benefits
- Company Paid health, vision, dental, life insurance
- 401k with 5% company match
- Paid Parental Leave
- 12 paid days per year for volunteering or professional development activities
