Copywriter

Naterra International - Coppell, TX

Full-time

Onsite - Coppell, TX

Health and Personal Care Retailers

About the position

Naterra International, Inc. is seeking a talented and detail-oriented Copywriter to join their team in Coppell, TX. This role involves crafting compelling copy for various marketing channels, focusing on beauty products. The Copywriter will collaborate with cross-functional teams to develop engaging content that resonates with target audiences and drives engagement and conversions for brands like Tree Hut and Baby Magic. This position requires in-office work five days a week.

Responsibilities

• Craft compelling copy for marketing materials, product descriptions, and website content.
• Develop engaging product names, descriptions, and packaging copy for new product launches.
• Write SEO-optimized content for websites and marketing campaigns, including email and social media posts.
• Collaborate with sales and merchandising teams to create effective sales decks and presentations.
• Stay updated on beauty trends and competitor marketing strategies to inform content creation.

Requirements

• 2+ years of experience as a copywriter in the beauty CPG industry.
• A portfolio demonstrating creative abilities and innovative thinking.
• Experience with multi-channel campaigns and SEO principles.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple projects independently and meet deadlines.

Nice-to-haves

• Experience with A/B testing and copywriting for conversion optimization.
• Knowledge of social media marketing and copywriting best practices.

Benefits

• 401(k) with 4% match
• Dental insurance
• Health insurance
• Vision insurance
• Annual bonus program of up to 35%
• Career pathing and development
• Casual dress environment