Copywriter

$55,000 - $75,000/Yr

Unclassified - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

About the position

As a Copywriter at Cloud Pretzel, you will be responsible for crafting clear, persuasive, and engaging content that speaks to our clients' audiences. Your primary focus will be on writing ad descriptions, newsletters, blog posts, and social media content designed to drive engagement, build brand awareness, and support marketing campaigns. This role requires you to work closely with our marketing team to ensure consistency in messaging and tone across all channels, making your contributions vital to the overall success of our marketing efforts. In this position, you will write compelling ad copy for various digital advertisements, including platforms like Google, Facebook, and Instagram. You will also develop engaging and informative blog posts that align with clients' SEO strategies and brand voice. Crafting persuasive email newsletters that drive engagement and conversions will be another key responsibility. Additionally, you will create social media captions, descriptions, and posts that encourage interaction and align with visual content. Collaboration is essential in this role, as you will work with the marketing and creative teams to ensure that all content aligns with brand guidelines and campaign objectives. Conducting research on client industries, audiences, and trends will inform your content strategies, allowing you to produce relevant and impactful material. You will also be responsible for editing and proofreading content to ensure high quality, consistency, and adherence to brand tone. Understanding clients' messaging goals and audience needs will be crucial in delivering content that achieves desired results. Staying up to date on industry trends and applying best practices for content creation across various platforms will help you excel in this role.

Responsibilities

• Write compelling ad copy for digital advertisements (Google, Facebook, Instagram, etc.).
• Develop engaging and informative blog posts that align with clients' SEO strategies and brand voice.
• Create persuasive email newsletters that drive engagement and conversions.
• Craft social media captions, descriptions, and posts that encourage interaction and align with visual content.
• Collaborate with the marketing and creative teams to ensure content aligns with brand guidelines and campaign objectives.
• Conduct research on client industries, audiences, and trends to inform content strategies.
• Edit and proofread content to ensure high quality, consistency, and adherence to brand tone.
• Work with clients to understand their messaging goals and audience needs, ensuring that content delivers desired results.
• Stay up to date on industry trends and apply best practices for content creation across various platforms.

Requirements

• Proven experience as a copywriter with a portfolio showcasing various content types (ads, blogs, newsletters, etc.).
• Strong writing, editing, and proofreading skills, with a keen eye for detail.
• Understanding of SEO principles and experience in writing SEO-optimized content.
• Ability to write in different tones and voices, depending on the client's brand and target audience.
• Familiarity with social media platforms and the latest trends in digital marketing.
• Strong communication and collaboration skills.
• Ability to handle multiple projects, prioritize tasks, and meet deadlines.