Copywriter

$83,200 - $95,680/Yr

Career Group - New York, NY

Full-time - Entry Level

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

The Copywriter position is a freelance role for a baby apparel brand, focusing on creating engaging and brand-aligned copy across various communication platforms. The role requires collaboration with creative and cross-functional teams to ensure consistent messaging and effective integration of copy into design. The Copywriter will also be responsible for developing SEO-optimized content and staying updated on industry trends to maintain the brand's relevance.

Responsibilities

• Convey the brand's voice across all communication platforms, crafting copy for the website, email, social media, print materials, and wholesale channels based on provided briefs.
• Collaborate with the creative team to ensure that copy and messaging hierarchy are effectively integrated into the overall design across all platforms.
• Work closely with cross-functional teams in marketing, e-commerce, and design to maintain consistent messaging across channels.
• Develop engaging copy for the wholesale sales team, educating both prospective and current specialty retailers and department stores about Magnetic Me.
• Create SEO-optimized website content, including ongoing product descriptions for new styles, landing pages, and blog posts.
• Stay informed about industry trends and the competitive landscape to ensure that brand messaging remains relevant and impactful.

Requirements

• Bachelor's degree, ideally in Marketing or Communications.
• Four years of in-house copywriting experience with a reputable brand, along with a portfolio showcasing work across various marketing channels.
• Proficient in optimizing copy for SEO.
• Capable of writing copy for the full marketing funnel, from brand awareness to conversion.
• Genuine interest in the baby and parenting sector; experience writing for parenting brands is preferred.
• Excellent attention to detail and strong proofreading abilities.
• Highly organized, with the capacity to prioritize tight deadlines and ensure follow-through.
• Strong verbal and written communication skills.
• Experience with UX/UI is a plus.

Nice-to-haves

• Experience writing for parenting brands is preferred.
• Experience with UX/UI is a plus.

Benefits

• Freelance flexibility with a hybrid work environment in NYC.