Copywriter

$70,000 - $90,000/Yr

Holderness & Bourne - Armonk, NY

Full-time - Mid Level

Remote - Armonk, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Holderness & Bourne is seeking a full-time Copywriter to create engaging content for various teams including Marketing, eCommerce, Product, and Wholesale. The ideal candidate will have a passion for golf and apparel, along with prior copywriting experience. This role is crucial for ensuring cohesive brand communication that resonates with customers and industry professionals.

Responsibilities

• Manage all copy creation, review and approval for digital, marketing and product communication
• Work closely with the product team to understand the product and develop the product story
• Develop copy and training materials for product launches in conjunction with the product team
• Actively participate in marketing campaign concepting, brainstorming and creation
• Make recommendations regarding how best to effectively communicate product benefits throughout the customer journey
• Work with the eCommerce team to develop product, campaign, collateral and other web copy
• Create persuasive copy for the website and other interactive media in a timely fashion
• Partner with the eCommerce team and external agency to maximize SEO value of web and advertising copy
• Work with PR partners to write, review and revise press materials as needed
• Work closely with management to develop internal and external messaging when needed
• Perform other responsibilities as required
• Assist with other marketing and eCommerce projects as needed

Requirements

• Bachelor's degree in Communications, Marketing or related field is required
• Minimum 3 years of copywriting experience is required
• Experience writing for interactive media and brand content
• Excellent written and verbal communication skills, with high level of professionalism
• Strong copywriting and grammatical skills
• Excellent organizational skills and strong attention to detail
• Ability to change priorities quickly and manage multiple projects simultaneously
• Ability to learn quickly and effectively translate the brand voice for others
• Expertise with Microsoft Office (i.e. Word, Excel, PowerPoint, etc.) and Google Workspace
• Knowledge of Adobe Creative Suite (i.e. Illustrator, Photoshop, etc.) is a plus
• Experience with web content management systems preferred
• Confident and willing to offer new ideas and perspectives in team meetings
• Collaborate effectively and work closely with multiple teams while maintaining strong relationships with partners across the Company
• Self-directed
• Experience in apparel and in-depth knowledge of golf are essential

Nice-to-haves

• Knowledge of Adobe Creative Suite (i.e. Illustrator, Photoshop, etc.) is a plus
• Experience with web content management systems preferred

Benefits

• Base salary ranging from $70k - $90k based on experience
• Additional performance-based compensation
• Full health insurance coverage
• 401(k) with employer match
• Product discounts
• Flexible work from home options as needed