Copywriter

Brookdale Senior Living - Brentwood, TN

Full-time

Brentwood, TN

Nursing and Residential Care Facilities

About the position

The position is responsible for generating both external and internal copy for the Brookdale creative services team, complementing the visual concepts created by an art director across various platforms including digital, collateral, print, and broadcast. The role requires crafting words that elicit an emotional response from the reader, developing effective and unexpected concepts while delivering copy that captivates and engages the audience. The copy must adhere to the creative brief, be grammatically accurate, and motivate the target audience to take specific actions. In addition to writing, the position involves planning, developing, and publishing internal or external communications such as newsletters, brochures, manuals, and website content. The copywriter will interpret internal or external business issues and recommend solutions or best practices. Collaboration with the creative services team is essential to conceptualize and produce lead generation and nurturing campaigns. The role also requires working closely with project teams to understand business objectives and audience needs, ensuring that the written materials are creative, clear, and effective in supporting Brookdale's communication strategies. This job description provides an overview of the responsibilities associated with the position but is not intended to be a comprehensive list. Associates are expected to perform all duties as assigned by their supervisor. Brookdale has been recognized by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity, emphasizing the company's commitment to making lives better, including those of its employees. If you are looking for an environment that fosters personal and professional growth, this position offers opportunities for career development and wellness programs.

Responsibilities

• Generate external and internal copy for the Brookdale creative services team.
• Craft words to elicit an emotional response from the reader.
• Develop effective and unexpected concepts while delivering captivating copy.
• Create work, concepts, and copy that adheres to the creative brief and is grammatically accurate.
• Motivate the target audience to take specific actions through written materials.
• Plan, develop, and publish internal or external communications such as newsletters, brochures, and website content.
• Interpret internal or external business issues and recommend solutions or best practices.
• Partner with the creative services team to concept and produce lead generation and nurturing campaigns.
• Collaborate with project teams to understand business objectives and audience needs.
• Write engaging and pleasing copy that captivates the reader.

Requirements

• Proven experience in copywriting across various platforms including digital, print, and broadcast.
• Strong understanding of creative briefs and ability to adhere to them.
• Excellent grammatical skills and attention to detail in writing.
• Ability to develop creative concepts that resonate with the target audience.
• Experience in planning and publishing communications materials.

Nice-to-haves

• Experience in lead generation and nurturing campaigns.
• Familiarity with marketing strategies and audience engagement techniques.

Benefits

• Full suite of health insurance options.
• Life insurance coverage.
• Retirement plans available based on employment status.
• Tuition reimbursement for further education.
• Pet insurance for employees' pets.
• Adoption reimbursement benefits for employees.
• Variety of associate discounts available.
• Support for veterans, transitioning active duty military personnel, and military spouses.