Copywriter

Brookdale Senior Living - Brentwood, TN

Full-time - Entry Level

Brentwood, TN

Nursing and Residential Care Facilities

About the position

The Copywriter position at Brookdale Senior Living is a vital role within the creative services team, responsible for generating compelling external and internal copy that complements the visual concepts created by the art director. This role spans various platforms, including digital, collateral, print, and broadcast media. The ideal candidate will craft words that elicit emotional responses from readers, developing effective and unexpected concepts that deliver copy designed to captivate and motivate the target audience to take specific actions. In this position, the Copywriter will create clear and creative written materials that support Brookdale's communication strategies. This includes planning, developing, and publishing internal or external communications such as newsletters, brochures, manuals, and website content. The role requires interpreting business issues and recommending best practices or solutions, as well as partnering with the creative services team to conceptualize and produce lead generation and nurturing campaigns. Collaboration with project teams is essential to understand business objectives and audience needs, ensuring that the copy written is not only grammatically accurate but also engaging and effective. This job description provides an overview of the responsibilities associated with the Copywriter position. It is not intended to be an exhaustive list of all duties, as associates may be assigned additional tasks by their supervisors. Brookdale Senior Living has been recognized by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity, emphasizing the company's commitment to creating an inclusive environment where associates can thrive and develop their careers.

Responsibilities

• Generate external and internal copy for various platforms including digital, collateral, print, and broadcast.
• Craft words to elicit emotional responses from readers.
• Develop effective and unexpected concepts while delivering engaging copy.
• Create work that adheres to the creative brief and is grammatically accurate.
• Motivate the target audience to take specific actions through written materials.
• Plan, develop, and publish internal or external communications such as newsletters, brochures, and website content.
• Interpret business issues and recommend solutions or best practices.
• Partner with the creative services team to produce lead generation and nurturing campaigns.
• Collaborate with project teams to understand business objectives and audience needs.
• Write engaging and pleasing copy that captivates the reader.

Requirements

• Proven experience as a copywriter or related role in a creative environment.
• Strong understanding of marketing principles and audience engagement strategies.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to develop creative concepts and deliver compelling copy across various platforms.
• Experience in collaborating with creative teams and project stakeholders.

Nice-to-haves

• Familiarity with digital marketing and content management systems.
• Experience in the finance or senior living industry.
• Knowledge of SEO best practices and online content strategies.

Benefits

• Full suite of health insurance options.
• Life insurance coverage.
• Retirement plans available based on employment status.
• Tuition reimbursement for further education.
• Pet insurance for employees' pets.
• Adoption reimbursement benefits for employees.
• Variety of associate discounts available.
• Support for naturalization application fees for qualified associates.